Category: <span>2025</span>

Category: 2025

Harnessing Existing Technology: A New Era for Roofing Contractors

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In the roofing industry, technology is not just a tool but a catalyst for transformation. The latest episode of the Roofing Technology Think Tank podcast, hosted by Karen Edwards, explores this very topic with insights from Wendy Marvin, CEO of Matrix Roofing and president of the RT3 Board, and Elliott Wittstruck, founder of Contractor CTO.

Wendy emphasizes the importance of customer service in construction, stating, “We are a customer service company that does roofing. Technology helps us focus on what truly matters—our clients.” This perspective highlights the shift from merely using technology to integrating it into the core of business operations to enhance client relationships.

Elliott sheds light on a common misconception in the industry: the need for more software. “Contractor CTO is about building solutions that make your existing tech work harder for you, not adding more complexity. It’s about leveraging what you already have to maximize efficiency without the need for additional software,” he explains. This approach not only reduces costs but also streamlines processes, allowing contractors to focus on growth and innovation.

Karen Edwards, the host, encapsulates the essence of the discussion: “It’s about educating and helping others in the industry. The right tech can elevate your business to new heights.” Her words serve as a reminder that the true power of technology lies in its ability to empower businesses to reach their full potential.

As the conversation unfolds, it becomes clear that the future of construction lies in the strategic use of technology. By focusing on customer experience and operational efficiency, contractors can not only survive but thrive in this competitive landscape. For more insights and stories from industry leaders, subscribe to the Roofing Technology Think Tank podcast.

Transforming Roofing Estimating and Project Management

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In roofing and construction, technology plays a pivotal role in streamlining operations and enhancing efficiency. Recently, Karen Edwards from the Roofing Technology Think Tank podcast sat down with Eric Fortenberry, founder and CEO of JobTread, to discuss how his platform is revolutionizing the construction industry.

Eric’s journey began with the creation of his first software company, which he sold in 2015. He then joined a construction company where his hands-on experience in running the business led to the development of JobTread, a platform designed to address the common challenges faced by contractors. “We built this thing out of a needs basis,” Eric explains, emphasizing the importance of understanding the problem to create effective solutions.

JobTread is not limited to roofing; it caters to various construction trades, from commercial builders to luxury remodelers. Eric highlights the platform’s flexibility, allowing contractors to customize processes and workflows to suit their specific needs. This adaptability is crucial in an industry where no two projects are the same.

One of the key advantages of JobTread is its ability to integrate with third-party applications, providing a seamless experience for contractors. From estimating to project management, the platform offers tools that enhance efficiency and improve communication between sales and production teams. “It’s about creating a connected ecosystem,” Eric notes, underscoring the importance of collaboration in achieving project success.

JobTread’s commitment to transparency extends to its pricing model, which has remained consistent for years. Eric believes in providing affordable software solutions without compromising on quality. Additionally, the platform offers extensive support, including dedicated customer success managers and a vibrant user community.

As the construction industry continues to embrace technology, platforms like JobTread are leading the way in transforming how contractors manage their businesses. With a focus on customization, integration, and transparency, JobTread empowers contractors to build profitable and scalable operations. For more insights, subscribe to the Roofing Technology Think Tank podcast and stay updated on the latest trends in construction technology.

Navigating Building Codes with OneClick Code: A Game-Changer for Contractors

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Staying up-to-date with building codes is a daunting task. Imagine a tool that simplifies this process, providing accurate, defensible data at your fingertips. Enter OneClick Code, a revolutionary technology transforming how contractors navigate building codes.

The Challenge of Building Codes

Every jurisdiction has its own set of building codes, which can change frequently. This complexity often leads to confusion and errors, impacting contractors and homeowners alike. Bin Wright, Enterprise Solutions Manager at OneClick Code, shares, “Approximately 54% of all estimates have some sort of error. This isn’t a people problem; it’s a data problem.”

OneClick Code: The Solution

OneClick Code addresses this challenge by offering a verified, citation-backed answer key for building codes, taxes, and permit fees. By simply entering an address, contractors receive accurate jurisdictional data, eliminating guesswork and ensuring compliance. “Think of it like checking your math on a calibrated calculator,” says Wright.

Impact on the Industry

The impact of OneClick Code is profound. Contractors can now produce estimates with confidence, knowing they are backed by defensible data. This not only streamlines the approval process but also builds trust with clients and insurance carriers. As Wright notes, “We provide this report in a matter of seconds, making the process more efficient and accurate.”

Looking Ahead

While currently focused on roofing, OneClick Code hopes to expand into other areas like mechanical, electrical, and plumbing codes. This expansion promises to further simplify the construction process, making OneClick Code an indispensable tool for contractors nationwide.

Navigating building codes no longer needs to be a headache. With OneClick Code, contractors can focus on what they do best, armed with the knowledge that their data is accurate and defensible. As the construction industry continues to evolve, tools like OneClick Code are leading the way, ensuring that contractors can work smarter, not harder.

Revolutionizing Roofing: The AI Integration That’s Changing the Industry

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In the ever-evolving world of technology, the roofing industry is experiencing a transformation like never before. James Turner from Best Roofing shares his journey of integrating AI into his business, highlighting the profound impact it has had on efficiency and growth.

James Turner, a pioneer in leveraging AI for roofing, explains how his company was among the first to adopt AI voice technology. “We had to be one of the very first roofing companies in the country to get AI for voices,” he shares. Initially, it handled basic tasks like scheduling, but now it can send payment links, book appointments, and even provide quotes over the phone. This automation has streamlined operations, allowing his company to thrive with minimal staff.

Scaling with AI

Turner has successfully scaled his business without the need for additional staff. “In five years, we’ve only kept one sales rep and one virtual office assistant,” he notes. The AI-driven processes have allowed the company to handle more work efficiently, enabling them to focus on building relationships and maintaining high-quality service. “The roofing company almost runs itself,” Turner adds, highlighting the power of technology in modern business operations.

The Future of Roofing

The integration of AI doesn’t stop at administrative tasks. Turner envisions a future where drones and robots handle physical installations, addressing labor shortages and enhancing precision. “There will come a day when that’s the norm,” he predicts. While AI won’t replace the human touch in sales and relationships, it will undoubtedly make other processes more efficient. As AI technology continues to advance, the roofing industry stands on the brink of a new era. Companies like Best Roofing are leading the charge, demonstrating that with the right tools, the possibilities are endless. Subscribe now to stay updated on the latest in roofing technology and innovation.

Embracing Agile Methodology in Roofing: A New Era of Efficiency

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In the ever-evolving world of roofing, staying ahead requires more than just traditional methods. Enter Agile methodology—a concept borrowed from software development that’s making waves in the roofing industry. As Ben Fiedler from Benchmark explains, Agile isn’t just a process; it’s a mindset that allows roofing professionals to adapt quickly to changing environments and client needs.

Agile methodology, with its roots in software development, emphasizes flexibility and rapid response to change. Unlike the traditional “waterfall” approach, which follows a linear path, Agile allows for iterative progress and continuous feedback. This is particularly beneficial in roofing, where unexpected challenges can arise, and quick adaptation is crucial.

Real-world example

Ben shares a compelling example of Agile in action. Faced with a tight deadline and material shortages, his team adopted an Agile mindset to complete a 117,000 square foot roofing project. By collaborating closely with contractors and prioritizing tasks, they were able to meet the client’s needs efficiently. This approach not only saved time but also minimized waste—a key principle of Agile.

Technology and Agile

Technology plays a pivotal role in implementing Agile in roofing. From drones for inspections to software for project management, the right tools can enhance efficiency and decision-making. However, as Ben cautions, technology should solve specific problems rather than being adopted for its own sake. Identifying the root issue is essential before integrating new tech solutions.

Agile helps you stay competitive

Agile methodology offers a fresh perspective for roofing professionals, enabling them to navigate challenges with ease and deliver exceptional results. As the industry continues to evolve, embracing Agile could be the key to staying competitive and innovative. For those interested in learning more, resources on Agile, Lean, and Scrum are readily available online.

Subscribe now to our podcast for more insights into the intersection of technology and roofing. Stay ahead of the curve and transform your approach with Agile methodology.

Breaking Down the Tech Stack: Why Contractors Should Care (And How to Make It Work for You)

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Featuring Ken Kelly on the RT3 Podcast

If the term “tech stack” makes your eyes glaze over, you’re not alone. But before you tune out, you should hear what Ken Kelly has to say about it—because this retired contractor turned entrepreneur knows how to make technology actually work for roofing businesses.

In a recent Roofing Technology Think Tank (RT3) podcast episode, host Karen Edwards sat down with Ken to unpack what a tech stack really is, why it matters, and how contractors can use tools like ERPs, CRMs, and other software to streamline operations and grow their businesses.

And let’s be clear—this isn’t just a tech guy talking theory. Ken’s been in the trenches.

From Roofer to Innovator

Ken Kelly is the former head of Kelly Roofing, and he’s also the 2021 RT3 Innovator of the Year and a 2015 Microsoft Visionary Award winner. Now retired from the day-to-day, he spends his time traveling, running businesses, and giving back through humanitarian efforts.

But before all that, Ken was a contractor just trying to make things more efficient—and that’s how he got into tech. Not for the buzzwords, but because the right tools helped him run a better business.

So… What Is a Tech Stack, Anyway?

Ken explains it simply: your tech stack is the collection of digital tools your business runs on. Think of it like your truck toolbox—except instead of wrenches and hammers, you’ve got:

  • ERP (Enterprise Resource Planning) – handles core operations like scheduling, materials, billing
  • CRM (Customer Relationship Management) – tracks leads, customers, and communication
  • Back-end systems – keep your data flowing smoothly between tools

Each one does a specific job, and when they all work together, they can save you time, prevent mistakes, and help you make smarter decisions.

Why Contractors Shouldn’t Ignore This

Ken’s advice? Don’t wait until things are broken to upgrade. Even small changes—like better customer follow-up using your CRM—can lead to more jobs booked and less chaos in the office.

He shares real-world examples from his own experience, like how his team used automation to eliminate redundant data entry and how syncing systems helped avoid costly errors.

And here’s the kicker: you don’t have to be a tech expert. You just need to understand what’s possible—and work with partners who know how to plug it all in.

Hot Tips from Ken:

  • Start with pain points: What’s driving you crazy? There’s probably a tool that can fix it.
  • Integration matters: Make sure your tools talk to each other. It’s no good if your CRM and ERP are on different islands.
  • Use data to guide decisions: The more you track, the more you can improve.
  • Don’t overcomplicate it: You don’t need the fanciest system—just one that works for your business.

Bottom line? Tech doesn’t have to be intimidating—and if you do it right, it can be a game-changer. Ken makes it clear: a well-built tech stack isn’t just for big companies. It’s for smart ones.

Want to hear Ken’s full insights? Check out the episode here: RT3 Podcast with Ken Kelly

Roofing Technology Think Tank (RT3) Announces Activities for the 2025 International Roofing Expo®

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Activities include a solar technology lunch and learn and a technology panel designed to help contractors on their technology journey.  

York, Pennsylvania, February 3, 2025 –- Roofing Technology Think Tank (RT3), a group of progressive roofing professionals focused on technology solutions for the roofing industry, announced activities scheduled for the 2025 International Roofing Expo (IRE).

Members will participate in a lunch and learn session on Tuesday, February 18 at the Grand Hyatt San Antonio Riverwalk where they will learn about a new solar technology from Australia that has recently entered the U.S. market.  

RT3 members will also take part in an educational panel on Friday, February 21 at 8:30 a.m. The session is titled Navigating the Technology Landscape. In this panel, RT3 members share resources, tips and advice for navigating the ever-changing and growing field of technology in roofing.

“Technology is advancing at such a rapid pace that it can be hard to understand the changes and what that can mean for your business,” stated Karen Edwards, RT3 Director. “Our members met throughout this past year to develop resources to help contractors navigate the tech landscape. This panel shares those concepts and guides contractors on their technology journey.”

The panel will take contractors through the business maturity guide to help them figure out what their pain points are and how technology may be able to help them get to the next level. Next, the technology landscape resource will lead contractors through the types of solutions available, educate on how other contractors are using these solutions and provide direction on what questions to ask the vendor as well as what they should be considering for scaling their business.

In addition, the team will share do’s and don’ts for using AI in roofing businesses and how to ensure they are using it responsibly and ethically. The panel is moderated by Heidi J. Ellsworth and participants include RT3 members John Kiesel, Division 7 Roofing, Wendy Marvin, Matrix Roof & Home Solutions, Kyrah Coker, National Roofing Partners and John Kenney, Cotney Consulting Group.

About Roofing Technology Think Tank (RT3)
Roofing Technology Think Tank (RT3) strives to find innovative technology solutions to be used within the roofing industry.  RT3 provides insights from progressive thought leaders both inside and outside the roofing industry along with practical resources for implementing potential solutions successfully. The organization will encourage and enable contractors to embrace technology as they seek to grow their businesses.  With a commitment to disseminate technology advancement information, RT3 will help build the professionalism and appeal of the roofing industry. Learn more at www.rt3thinktank.com.