5 Reasons To Harness The Tremendous Power Of WordPress

By RT3 member, Art Unlimited.

The Art Unlimited Programming Team has over 29 years of combined knowledge of building websites to fulfill our clients’ needs. We make our websites with WordPress, one of many website-building and content management platforms.29

Currently, WordPress is the largest website builder platform, holding 60% of the market share, which transfers to about 33% of all websites on the internet today. In fact, WordPress’s next closest competitors only hold 6 and 4% of the market, respectively (Joomla and Drupal).

WordPress sites host some of the biggest names, including Sony, Disney, PlayStation, and BBC America, but can handle your small businesses website as well.

There are probably a million reasons for WordPress domination among programmers, but here are the top five reasons the Art Unlimited Programming Team prefers WordPress.

1. Community Keeps it Free

“Free, you say? How can that be? Doesn’t someone need to make money from this?”
WordPress is more than a company; it’s a community. While this may sound hokey, it is very true. WordPress isn’t owned by one single person or business. They like to call themselves an “open source community.” It’s a group of tens of thousands of people who contribute to making the software. Anyone with a programming background can join the community. This community is also readily available for support and questions by its users. They even put on conferences multiple times a year! Once the software is made, it’s free for anyone to use and it is made to be copied.

2. A Plethora of Plugins To Do Practically Anything

The advanced features plugins add to a website are pretty cool. Most are free, but some have a minimal charge. Do you want to sell merchandise on your website? There’s a plugin for that. Do you want to put forms on your website? There’s a plugin for that (we really like Gravity Forms!). How about an event calendar? Yup, there’s a plugin for that also. WordPress has about 20,000 plugins made by the community, and you’re feeling adventurous, you can also try 3rd party plugins!
Before you install a plugin into your website, check the reviews and see what people are saying about it. Look for plugins with 4 stars and over 100,000 downloads to know they are good. You also want to check if the people who made it have a support team for questions. Some plugins are made and forgotten about, so make sure the plugin you pick is still being supported and is occasionally updated (within the last year) by the creator.

3. Own Your Website Files

This is the most exciting feature for our Art Unlimited peeps and something we’re most proud to offer. When we build you a website, we don’t own the files—you do! This is not something offered on any other website building platform. We will gladly host the files on our servers for you, but if you should at some point decide you don’t want us to host them, you won’t have to start from scratch! We can easily transfer them to you so you can continue to have your existing website. Other website building platforms insist on owning your files.

4. Easy to Optimize for Increased Ranking

Keywords and SEO (Search Engine Optimization) are always on our minds. When a website is lacking good SEO and the right keywords, search engines have a hard time finding it — which means customers have a hard time finding that website. WordPress includes an assortment of tools to help you incorporate keywords into your content. They even offer advanced features (plugins) which allow you to write specific metadata and descriptions for your pages. This will help the search engines find your pages, and even possibly move your website up in the rankings.

5. Google Prefers WordPress

According to digital.com, search engines like Google and Bing tend to rank websites which use WordPress higher than those which don’t. At one of WordPress’s conferences, Matt Cutts from the Web Spam team at Google presented, and says “WordPress is a fantastic choice, and solves ‘a ton’ of SEO issues, taking care of 80-90% of the mechanics of SEO.”

WordPress is a tried and tested website building platform we are proud to use! It helps us give a higher level of customer service to our clients. We can build custom websites which they own after we have built them. To learn more about our website building and hosting services, give us a call today!

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Source: Art Unlimited.

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