Roofing is an industry that is slow to adapt to change and technologies, and Antis Roofing strives to be a leader in incorporating new technologies that can advance the industry.
By Charles Antis, Antis Roofing.
In the modern age where efficiency and precision take precedence, technological advances are paramount to keep not just businesses relevant, but the industries that they serve. Technology is not just software or innovative apps that bring the world to the fingertips of the consumer. It is also using services and software solutions to increase the productivity of a company and its employees. To its detriment, roofing is a very traditional industry and as such, many roofing companies are slow to adopt new technology.
Roofing Technology Think Tank (RT3) is at the forefront of researching, developing and engaging those in the roofing community to find innovative technology solutions to be used within the roofing industry. The organization encourages contractors to embrace technology to scale their business. In the spirit of RT3, Antis Roofing & Waterproofing aims to use current and future technologies to stay on the forefront of these improvements, incorporating new technologies into best practices and attracting and retaining the next generation of roofing professionals.
- Aerial Imaging – Aerial imaging advancements are the new movers and shakers in the roofing tech business. With aerial imaging capture, property measurement reports are created to assist roofers in their build by providing 3D detailed diagrams of a project. By using property measurement reports and aerial imaging to their advantage, residential and commercial roofing contractors can increase sales closing rates, improve production planning, increase profitability through time savings, obtain more precise material ordering, and have a better understanding of the risks involved with each roof layout. As this technology progresses, it is likely that the imaging quality will only improve, allowing roofers more visibility into the task at hand. It is also likely that larger aerial imaging firms will not be the only ones able to produce such high-resolution images, as drone technology will bring the power of sight to roofing companies both small and large./li>
- CRM Technology – In any service industry, customers are key; however, when businesses begin to scale, keeping track of those customers is another matter. Enter Customer Relationship Managers (CRM), a software system designed specifically to track and manage customers. Breaking down the entire process from initial calls to completion, CRM is a way to log each customer interaction. Using CRM, roofing companies can see how many jobs they have, monitor job progress, the costs associated with each job, and the number of customers being serviced. Essentially, CRM streamlines the business in such a way that it saves time for roofing companies while also reducing the margin of error, as there are fewer forgotten follow-ups, fewer jobs not completed on time, fewer payments left uncollected and a stronger ability to track the functionality of each job.
- Mobile Technology – In today’s world, people are constantly attached to their mobile devices, using it as a source of entertainment, learning, and business. The mobile space for roofing companies is not immune to this phenomenon. Mobile technology allows contractors to connect instantly with roofers in the field, ensuring the best and most time-sensitive decisions can be made by the foreman, thus reducing the margin of error which can cost a business significantly. The use of this on-the-go technology can also help attract and retain new customers, which makes it a vital new technology in the roofing business. Many clients want to see what a finished project will look like, as well as the different options they have for materials, design, and cost along the way. By using mobile tablets on the job site, customers can make fast decisions by showing them all their options on the spot. While Antis primarily uses work order information and documentation, including photos, to plan builds with our commercial clients, mobile tablets are worth a mention as they permeate the residential roofing market in its current state.
- Building Information Modeling – Building Information Modeling (BIM) uses computer programming to create a digital representation of a physical building, before a roofer begins to work on the project. The digital programming allows the owner or building manager to make reliable decisions during the construction process by providing cost and timing information, ensuring projects stay on target for completion. Once the structure is completed, these BIM programs can provide timely notices and schedules for maintenance and repair, as well as budget projections for costs to maintain the facility. This tool is essential for roofers as they partner with other contractors in the erection of a new structure.
As the above technologies continue to advance, improving effectiveness and efficiency in the roofing industry, Antis Roofing & Waterproofing will stay on the forefront of these improvements, incorporating new technologies into best practices. Moreover, by hiring the best minds, retaining quality employees and forging relationships with vanguards like RT3, Antis hopes to inspire the future of roofing technology. As history has shown, those closest to the field are apt to make the most change!
Charles Antis is founder and CEO of Antis Roofing and Waterproofing and a RoofersCoffeeShop.com Influencer. This blog first appeared on RoofersCoffeShop’s blog and can be viewed here.