Tag: <span>Roof Maintenance</span>

Using free inspections to land more service business

By Jobba.

Over the last decade, RT3 member Jobba’s team has had the opportunity to work with thousands of successful roofing contractors. Not surprisingly, many of them have stated that their continuous growth was a direct result of increasing their service and repair work while also providing an exceptional customer service experience.

Recognize the Need for “Free”

These successful roofing contractors all understood one thing – that in order to have a steady pipeline full of prospects for their sales team and increase their service work, they needed to offer free, no obligation roofing inspections to get those customers in the door first.

Roofing companies that offer free inspections end up getting much closer to their potential customers – a lot faster. And, they are starting off the relationship on the right foot by positioning themselves as an advisor, identifying current and future problem areas on their roof right from the start.

It’s important to keep in mind that some activities that may currently be unprofitable can pay off in the long run if the customers are good long-term prospects. Sales efforts in 2019 will have a long-term impact on sales and profitability in 2020 and beyond.

Provide Detailed Inspection Reports

One of the ways to stand out from the competition is to provide a detailed roofing analysis report upon completion of the inspection. An Inspection Report instantly gives you more credibility and will also allow the prospective customer to make an informed decision on their roofing work – without having to set foot on the roof. These reports will provide the condition of the roof’s membrane, flashings, perimeter edge and fascia, expansion joint covers, pitch pockets and penetrations.

Inspection Reports should also indicate the exact locations in addition to describing and prioritizing the roof work needed (emergency vs. remedial) with any related costs and photos. These reports can also be used in preparing and submitting requests for warranty repairs.

Offer Ongoing Service Agreements

Your Inspection Reports should also ALWAYS be accompanied with an ongoing roof maintenance plan recommendation or Service Agreement which will maximize the capacity and longevity of their roof.
By offering customers ongoing Service Agreements, you create “sticky” relationships whereby customers stay loyal and continue to generate predictable revenue.

Consider offering a dedicated Service Agreement that includes a 2-hour emergency arrival time and locked-in rates that they can incorporate into their roof’s maintenance budget.

Get Ready for More Inspections

As the demand for your roofing inspections grow, you need to be able to manage them efficiently and offer an experience that keeps your customers happy. Here are some ways to be more efficient and profitable:

  • Follow-up with inspection inquiries ASAP as they may be requesting a free inspection from multiple companies in the same day.
    Track your inspection results and see how they measure up (i.e. how many new customers do your free inspections yield?).
  • Create a template for your Inspection Reports in which you can include photos, date stamps and canned recommendations for each deficiency.
  • Create a template for your Service Agreement in which you outline the various roof maintenance options you offer.
  • Store and track warranty information.
  • Go paperless by granting your customers online access to project management tools that help them track job progress, expenses, costs and historical information for budgeting and future reference.
  • Provide automated inspection and service/repair status updates via text or email.

Stay up to date on the latest roofing industry trends when you sign up for the RT3 Smart Brief e-newsletter. 

Source: Jobba

Roof Maintenance – What is Happening on Your Roof?

Although the great recession seems years in the past, the long-term ramifications of the downturn continue to generate problems for facility managers.  One of the lingering symptoms was the deferment of rooftop maintenance.  In fact, many facilities across the nation experienced deferred maintenance making rooftops age faster and leaving an enormous amount of repair and/or re-roof work in the hands of facility managers.

Deferred maintenance is maintenance, system upgrades, or repairs that are deferred to a future budget cycle or postponed until funding becomes available.  That happened throughout the recession and in the years following as national and regional companies recovered.  Now there are roofs in such bad repair that they cannot even be walked on.  In fact, there are estimates that 60% of all re-roofing was deferred at the height of the recession, estimated at 210,000,000 square feet per year.

For national and regional corporations, who are looking to renew their roofing systems, one of the best strategies is a strong service and maintenance program with a national commercial roofing network; National Roofing Partners (NRP).  Yet, many multi-building owners are still working with numerous contractors all providing information in different formats without a set process.  It creates a disjointed approach to repairing and maintaining roofing systems.  To truly begin rectifying failing or dysfunctional roofs, there must be a strong and consistent plan for inspections and review to determine a priority list for repairs or re-roof.

But unless there are strong inspections that layout good solutions, facility managers can be patching roofs that are no longer viable or may simply need different solutions.  Working with a national network of commercial contractors with central communications makes it easy to begin laying out a plan of roof maintenance, service, and repair.  It is important to build a relationship with your network so that they can not only provide a plan, budget, and ongoing service but can be there for you when you need that emergency help.

This last winter was the perfect example of success for corporations that were prepared and disaster for those that were not.  When a national facility group, incorporates independent contractors for each building, they are taking many chances.  First, it is hard to build a relationship with every company and those relationships are critical when there are incredible snow loads, rain or hail.  By incorporating a service contract in advance with one national provider, the management team knows the one number to call when they need anything rooftop.  They can protect their buildings quickly and securely.

A national network like NRP provides consistency.  That consistency can pay off with the type and volume of materials needed on each roof.  Although not all roofs are the same, with inspections and a priority plan, materials can be purchased for numerous buildings delivering volume pricing.  Inspections and service will be executed the same on every building and the reports will be in the same format instead of a different report and data for each building.

A key for this type of consistency is the use of technology.   For many when thinking of roofing, they may not think of high tech.  But in today’s age, technology is everywhere including the roof.  For excellent maintenance and service of the roof, technology has become one of the most important tools for roofing contractors and their national account customers.  From smartphones to tablets, the men and women who are maintaining the integrity of roofing systems across the country rely on effective communication and information.

Roofing professionals are employing software to manage everything including project data, work order/invoicing processes and most importantly customer communication and document storage.  Many facility managers have used the customer portals offered by leading commercial roofing networks.  Maintenance portals play a significant role for facility managers, allowing them to see exactly what is happening on their roofs.  Understanding that very few managers will have the opportunity to walk all their roofs, the customer portals provide a view of the roof that inspires confidence through ongoing communications, documentation and visual review.  In fact, contractors can upload unlimited photos and video to the portals providing real-time documentation with every service or repair call.

Customer portals are also used for more than review.  Facility managers can report a service request through the portal and track the status of the work.  Email alerts help to keep all parties aware of updates or repair requirements.  The future is the speed of delivery and that means mobile solutions.  Facility managers should be looking for national networks that utilize mobile devices on the roof backed with strong cloud solutions to enable communications for service, inspections, and emergency services.

By utilizing custom inspection checklists, roof service teams can quickly communicate roof issues or concerns along with the progress of the repairs.  Custom inspection reports include photos from the roof that correlate with early imagery or even satellite or aerial imagery to create a visual timeline for the facility manager.  All of this is shared through the online customer portal providing an effortless way to distribute information to management, purchasing agents or building supervisors.

In working with technology leaders in the roofing industry, it is acknowledged that technology is no longer an option on the roof, it is mandatory.  “At National Roofing Partners, we consider ourselves a technology company,” stated Dale Tyler, president of National Roofing Partners.  “We have worked to develop systems focused on customer communication.  To provide the best systems, service providers must have cutting-edge technology that functions effectively from the roof.  Technology and mobile solutions allow our national network of commercial roofing contractors to be in contact faster and easier for rapid response and ongoing communications through the customer portals.”

When it comes to knowing what is on the roof, facility managers can get a good look by incorporating service plans that include the use of technology to create processes for inspection, service, maintenance and emergency response.  Strong processes that are consistent, building-to-building, is the only way to be able to make good decisions preparing for upcoming budgets and emergency planning.  Without the technology, the network, and the consistency, roof repairs will continue to be deferred or inappropriately prioritized leaving building owners and corporations at risk.

This blog first appeared in Facility Executive and can be viewed here.