Featuring Ken Kelly on the RT3 Podcast

If the term “tech stack” makes your eyes glaze over, you’re not alone. But before you tune out, you should hear what Ken Kelly has to say about it—because this retired contractor turned entrepreneur knows how to make technology actually work for roofing businesses.

In a recent Roofing Technology Think Tank (RT3) podcast episode, host Karen Edwards sat down with Ken to unpack what a tech stack really is, why it matters, and how contractors can use tools like ERPs, CRMs, and other software to streamline operations and grow their businesses.

And let’s be clear—this isn’t just a tech guy talking theory. Ken’s been in the trenches.

From Roofer to Innovator

Ken Kelly is the former head of Kelly Roofing, and he’s also the 2021 RT3 Innovator of the Year and a 2015 Microsoft Visionary Award winner. Now retired from the day-to-day, he spends his time traveling, running businesses, and giving back through humanitarian efforts.

But before all that, Ken was a contractor just trying to make things more efficient—and that’s how he got into tech. Not for the buzzwords, but because the right tools helped him run a better business.

So… What Is a Tech Stack, Anyway?

Ken explains it simply: your tech stack is the collection of digital tools your business runs on. Think of it like your truck toolbox—except instead of wrenches and hammers, you’ve got:

• ERP (Enterprise Resource Planning) – handles core operations like scheduling, materials, billing
• CRM (Customer Relationship Management) – tracks leads, customers, and communication
• Back-end systems – keep your data flowing smoothly between tools

Each one does a specific job, and when they all work together, they can save you time, prevent mistakes, and help you make smarter decisions.

Why Contractors Shouldn’t Ignore This

Ken’s advice? Don’t wait until things are broken to upgrade. Even small changes—like better customer follow-up using your CRM—can lead to more jobs booked and less chaos in the office.

He shares real-world examples from his own experience, like how his team used automation to eliminate redundant data entry and how syncing systems helped avoid costly errors.

And here’s the kicker: you don’t have to be a tech expert. You just need to understand what’s possible—and work with partners who know how to plug it all in.

Hot Tips from Ken:

• Start with pain points: What’s driving you crazy? There’s probably a tool that can fix it.
• Integration matters: Make sure your tools talk to each other. It’s no good if your CRM and ERP are on different islands.
• Use data to guide decisions: The more you track, the more you can improve.
• Don’t overcomplicate it: You don’t need the fanciest system—just one that works for your business.

Bottom line? Tech doesn’t have to be intimidating—and if you do it right, it can be a game-changer. Ken makes it clear: a well-built tech stack isn’t just for big companies. It’s for smart ones.

Want to hear Ken’s full insights? Check out the episode here: RT3 Podcast with Ken Kelly