Tag: <span>data</span>

Tag: data

RT3 Members Present on Data and AI at METALCON

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By Karen L. Edwards.

METALCON 2019 took place in Steel City – Pittsburgh, Pennsylvania and RT3 members were well represented at the show, exhibiting and speaking.  On the first day of the show, RT3 hosted a discussion on the importance of artificial intelligence and utilizing data for contractors.

Bill Wilkins of Pointivo spoke about AI and explained that there are a number of companies that offer AI-assisted approaches to roof evaluations.  His company has been working with another RT3 member to develop a system that will do just that. Bill explained asking a person to try to look at an image and identify drains, equipment, ponding water, areas of membrane splits, etc. can be a very time-consuming process.  Ai is a great opportunity to help augment a younger , more inexperienced work force in identifying rooftop conditions and problem areas.

AI can tell you what it thinks is on the roof and provide a confidence level in its identification. How you help is by looking at what it found and either confirming it or correcting it. Each time you provide confirmation or correction, it will learn from the information and keep getting better at what it does. Bill explained that they feel pretty confident that the tool they are introducing next year will be able to reduce the amount of time spent on evaluations by 80 percent through the use of drones and AI.

Key things for AI to be successful is quality data, quantity of data. Bill shared the example of teaching AI to recognize on AC unit on a roof. Because an AC unit is so large, it might only need to ‘see’ 100 images to be able to accurately identify the AC unit every time. Trying to identify hail damage will be harder, because it’s much smaller in size.  The more data, imagery and confirmations it receives, the smarter and faster it becomes.

Josey Parks of Cognitive Contractor shared how AI and data can be a powerful lead and  sales tool for roofing businesses. Josey explained that if you take the records for 1,000 customers and run them through an AI program it will learn from the data. It will recognize patterns of the first 70 percent (or 700 records). Then it will take the next 300 records and predict their behavior based on what it learned from the first 700 and provide them a score.  Contractors should understand the data that they have in their business and how they can structure it to understand what drives your business and your customers.

Josey explained how when he started in metal roofing, he would keep track on a paper of what neighborhoods he had knocked doors in, then he advanced to using a bike trail app to track the locations where he and his sales team had been. They have advanced today to sending emails and plotting on a map (like Google Earth) the locations of the people who opened the email. This allows the canvassers to have an optimized route to work from.

Taking it one step further with the advancement in technology, Josey explained that he is able to use AI to score and predict his leads to the point that it knows which salesperson is the best one to assign that lead to, based on past performance of the sales person.  It’s important to optimize your business and not waste time and resources assigning the wrong leads to the wrong salesperson.

If you missed their talk at METALCON, you can watch it on our Facebook page under Videos.  Be sure to sign up for the Smart Brief e-newsletter to get the latest roofing tech news in your inbox.

 

The ROI of Roofing Reports: How Understanding Your Data Can Impact Your Bottom Line

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By Michelle Mittelman, Acculynx.

CRM platforms have evolved into a critical tool for roofers and exterior contractors when it comes to managing and organizing the processes associated with owning and running a service-based contracting business. Expanded features have given roofers the ability to create estimates and contracts, manage production calendars, order measurements and materials, and communicate more effectively across teams.

All of this functionality yields an overwhelming amount of job data that is collected and stored within a CRM. However, most roofing CRM’s offer little to no customization of reporting features, making it difficult to garner insight, visualize and disseminate this information to their teams. As a result, in an effort to combat this lack of data accessibility, roofers often run multiple reports across several platforms in order to see the information they need.

The ability to structure, customize and analyze data within a CRM is the most important tool that a roofer can leverage to make actionable decisions, strategize future production and gain a competitive edge.

Every company is different; roofers service different markets, use different materials and offer various additional exterior trades. The data that is important to one business may not have as great an impact on another when it comes to making decisions that affect the bottom line.

The ideal format of data output and the way that information is analyzed and applied to overall business strategy is so varied, that roofers cannot always rely on static reports to see viable results.

Reporting solutions for roofers need to be flexible.

The ability to create detailed reports, as well as the ability to manipulate the way that the data is grouped, calculated, displayed and shared needs to be customizable.

For example, a company may need to create a sales report for different material lines, or even get as granular as shingles sold by color. Other companies may need to report on the ROI of shingle recycling programs, or rebate offers year over year in order to better understand their overall performance.

Roofers need to be able to see their data to understand it.

The ability for roofers to easily visualize their data is another critical function of reporting. Dashboards can help roofers quickly see and understand high level key performance indicators. The ability to customize dashboards for specific teams or set permissions allows everyone to understand and measure their own success in correlation to the company.

Data should not live in a silo.

The data compiled in your CRM is only useful if it’s being shared with the people who need to see and understand the information. The ability to automatically share detailed reports, dashboards and analytics with your project managers, team leads and sales are critical when it comes to providing transparency and aligning department goals with those of your business. When key employees have access to these reports, they are better able to make adjustments to their strategies, analyze employee performance metrics, and identify existing issues and opportunities.

Successful roofers see the value that comes from understanding business performance. The ongoing ability to monitor reports drives meaningful changes, and ultimately contributes to revenue growth.

Using Your Reports to Make Better, Profit-Driven Decisions for Your Roofing Business

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By Michelle Mittleman.

Software technology has opened the door for roofing companies when it comes to managing their business more efficiently and effectively than previous generations. CRM and ERP platforms, mobile applications and integrations give roofers 24/7 access to their business, including the information they rely on to make smart decisions.

It’s more than just knowing how many leads are in your pipeline, or how much revenue your top salesman generates on a quarterly basis. Dashboards and colorful graphs can’t always provide you with the in-depth analysis into the data that you need to see in order to make profit-driven decisions that impact your entire organization.

Going back and forth between Excel or separate programs means you are spending valuable time staring at spreadsheets, and not taking care of the things that really need your attention. As a roofing business owner, it’s more critical now than ever before that the reports you see and share with your teams are both accessible and easily generated from your software platform.

What Do Your Reports Tell You?

The greater the visibility you have into all of your data, the easier it is for you to extract the critical information necessary to run your business.

Is your reporting easy?

Reports are not helpful if you need to spend hours analyzing them. Reports generated from your CRM should easy to create, easy to to understand and easy to access.

Is your reporting customizable?

Being able to create custom reports from all of the data within your software platform means you get to pick and choose what’s important to you and not what a software company thinks you need.

Likewise, can your teams create their own reports that they need to succeed in their individual roles? Flexible data structuring and custom filtering means everyone has access to what they need.

Does Your Data Give You True Insight Into Your Business?

Being able to create calculations within your reports that allow you to derive meaningful insights and a greater understanding of what is happening in your business is the foundation of what software reporting functionality is about.

At the end of the day, these reports should be helping you make smart, profitable decisions for your roofing business.

Note: This article first published on the AccuLynx blog and can be viewed here.