Category: <span>Labor</span>

Safety bonus encourages crews to stay compliant

RT3 member Ken Kelly says that Kelly Roofing is vigilant and forward-thinking in its safety program.

Before any employee is released to work, they must attend our boot camp. This two-hour training is comprised of more than just safety, but safety is a primary focus. This stems from a story a friend of mine relayed that happened to him years ago. As a roofer in Nashville, a crew was working remotely in Knoxville. The crew showed up on the job and realized the tear-off was more difficult that they thought. To help stay on schedule, the foreman went to the local Home Depot and picked up day laborers to help the crew. The very first morning of job start, the crew and new laborers met on the flat roof to discuss staging and project planning. While they were all standing in a circle, one of the new laborers slowly stepped backward. Before anyone could say “watch out”, he stepped right off the roof. His death was instant. The foreman called my friend to tell him what had happened. As my friend was racing from Nashville to Knoxville, the one thing that kept going through his mind was, “I don’t even know his name. I don’t know his family. Who am I going to call? What am I going to do?”

Our program approaches safety from three angles:

Reward: We offer a 6% safety bonus on all jobs. This bonus is shared by the crew, not just individuals. It’s the crew’s to share and is based on the total pay for the crew’s job performance, which is often hundreds of dollars. All safety equipment is provided to the crew. Inspections are performed daily before use. Any defective or worn items are tagged, taken out of service and a replacement is given. We train weekly on safety, which is mandatory.

Penalty: Individuals go through a gradual enforcement step-up in severity that resets after six months. We start by a verbal warning, which is actually tracked in our HR entity under the employee’s record as a safety violation. The second offense is a formal written warning. The violation, corrective action and cure steps are noted. It is signed by the employee and supervisor. Next is the first fine of $50, which is written as well. Then a $150 fine is assessed if the violation continues followed by suspension for the day. Lastly, termination is required if the employee continues to refuse compliance. Furthermore, safety meetings are mandatory. Attendance pays for the hour. However, if missed, a $35 fine is issues.

Cultural: By sharing the safety bonus between the crew, it creates a culture of self-policing. When near misses or injuries do occur the individual affected is brought up front to share their story about the incident. They discuss what they were doing, what happened, how it affected their life and the lives of their family. And they always finish with what they could have done to prevent it. This helps overcome the macho mentality that is common in dominant male and Latino workforces.

If you have questions about our program or would like to discuss strategies we have used, please email me Ken@KellyRoofing.com.

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Campaign seeks to reach Generation Z regarding construction careers

The Build California campaign launched in September and uses marketing, public relations and outreach efforts to inform young people about the lucrative, long-term benefits of careers in California’s construction industry, according to www.constructiondive.com. The group’s interactive website was designed to urge high school and college-age Californians—and their parents—to consider an apprenticeship, training or college program.

Spearheaded by the Associated General Contractors of California with support from construction firms such as Skanska and Kiewit, AGC of California Vice President of Workforce & Community Development Erin Volk says the campaign’s mission is to meet young Californians on their terms and sell construction as fun, stable and well-paying.

“We knew that we needed to reach and engage Gen Z where they are and how they like to best receive information, in a way that is technology-forward, interactive and easily accessible on their phones and other mobile devices,” Volk says.

Volk says only 9% of Gen Z is interested in a future in construction.

“We need to demonstrate the careers and training pathways in a way that is modern and ‘cool’ to them—not us as an industry—but also authentic and informative, which aligns with the expectations and values of the generation we are trying to reach,” she says.

The campaign’s website is meant to drive students, parents, teachers and job seekers to actionable information about careers in construction. Visitors can learn about the construction trades; get connected to apprentice programs across the state; identify college pathways; or find a job on the website’s job listing portal. Additionally, family members and educators can access information about the benefits of their students entering the industry and how to engage with the program.

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Source: NRCA

Fighting the labor shortage means a dedicated recruiting program for this contractor

By Karen L. Edwards, RT3.

The roofing industry and the trades in general are facing a labor shortage of epic proportions and it doesn’t look like it’s going away anytime soon. When the recession of 2008 hit, the construction industry lost 600,000 jobs. According to GlobeSt.com a recent report from the Associated General Contractors of America shows that 79% of construction companies want to hire more employees this year, but the industry is only estimated to grow its workforce by .5% annually for the next 10 years. This means competition for workers is fierce.

Developing a hiring pipeline.

Baker Roofing, headquartered in Raleigh, North Carolina, has implemented an aggressive program to recruit the labor they need. Brendan Hale, regional operations officer and former director of career development and recruiting explained that they had to shift their approach to recruiting. “We used to only advertise when we had open positions,” explained Hale. That method turned out to be challenging and they recognized that they needed to try something different. Like a sales pipeline, they realized they needed to create a hiring pipeline in order to have a pool of candidates in the funnel when positions opened.

To build that pipeline, the company increased their online activities. “We’ve got a heavy presence online through social media, staying on top of the latest trends,” said Hale. “We are on Facebook, LinkedIn, Twitter and Snapchat with the goal of publishing content that could be of interest to younger people.”

Baker Roofing maintains a strong presence on job boards too, with hiring ads rolling throughout the country to create awareness of their company and the opportunities. They also rely heavily on word-of-mouth from current employees, friends and family. These referrals are important for the company. “People choose to come here because they have confidence in the types of people who work here,” stated Hale.

Partnering with local schools and colleges.

“We do a lot of outreach with local high schools, especially in Raleigh,” explained Hale. “We sponsor Shed Day where all throughout the state, the trade classes build these sheds that they auction off and our head of recruiting is on the board. We donate time, materials, and money and talk to the kids broadly about construction but more specifically about a career at Baker Roofing.”

Hale said the company tries to have a corporate presence throughout the schools in their service areas and assists the local offices with building the relationships when they can. “We’re a big company with 22 offices. Right now, we’ve got a presence in the high schools in Charleston, SC, Raleigh, NC, Asheville, NC and Richmond, VA. Every year we try to grow that a little bit with the staff that we have and the resources we have.”

Baker Roofing is a big believer in internships for college students hiring interns throughout the company in accounting, recruiting, construction management and estimating. The students work for Baker Roofing over school breaks and the company has programs in place where if they are interested, they can be hired full time.

“We are a growing company and we know that people are your most precious resource; if they spent the time with us and we feel they have the right cultural expectations, morals and ethics we can typically find a spot for them here,” stated Hale.

Veterans are a resource for recruitment

Baker Roofing has also turned to the pool of veterans who are looking for work after leaving the service and reserves. “We have a large number of our employees who are veterans,” said Hale. “We have a registered apprenticeship program so we try to appeal to veterans where they can get started with us, learn the industry from the ground up and utilize their GI Bill benefits.”

When Baker Roofing hires a veteran and places them into the registered apprenticeship program, the veterans can receive money from their GI benefits in addition to the paycheck that they are receiving as a Baker Roofing employee. “As they are getting promotions and moving up within the company, the GI benefit begins to taper off. By the time they complete the three-year program, the idea is that they would be on their feet in a stable and long-term position,” explained Hale.

Starting a strong recruitment program

Hale says it’s tough to share advice on how to start and build a strong recruitment program because there isn’t one simple answer. “For smaller contractors it’s going to be harder. There isn’t a silver bullet out there that will solve all the problems,” said Hale. “It takes a variety of strategies. For a smaller contractor who may have a smaller team, it’s difficult to assign these kinds of tasks to someone who already has a FT job doing something else.”

“Ideally if a company has the capability, they need a champion who does this, and it needs to be their full-time focus. In order to sustain it someone has to constantly be working on it and thinking about it,” stated Hale.

Benefits are important too. Hale says that Baker Roofing employees have access to company benefits including health insurance, dental, vision, short-term and long-term disability, a 401K that offers a match. They also offer a clear guide for employees, so they understand what it takes to advance within their career, and they understand what the opportunities are within the company.

If a contractor doesn’t have the manpower or resources to do it on their own, it’s possible to get involved with the many other organizations who are already looking at recruiting into the trades. SkillsUSA and Keep Craft Alive are two initiatives that may offer an opportunity for a roofing contractor or someone on the team to volunteer and help introduce the youth involved to the idea of a career in roofing.

Another area to think about tapping into for recruiting is the female workforce. There are a very small number of women in the roofing industry and National Women in Roofing wants to change that. They recently surpassed 1200 members and one of their efforts is the recruitment of women into the industry. They are exploring initiatives that partner with organizations serving women in crisis to help those women get back on their feet and show them what a career in roofing could be like for them.

From military boots to Beacon Roofing Supply

By Karen L. Edwards,

RT3 member Beacon Roofing Supply developed a recruitment strategy that focuses on members of the military who are re-entering civilian life.

Beacon Roofing Supply Senior Recruiter Brian Link came to the roofing industry from his role as a recruiter for the National Guard. He was on active duty from 2003 – 2016 and is still active today but on a reserve basis. He spent his last few active years as a recruiter for the Guard so his transition into a recruiting position at Beacon was a natural fit for him. He interviewed for his position at Beacon with Dana Bamvakais who was a military spouse for many years.

Photo: Above and Beyond Award from ESGR. Left to right: Dana Bamvakais (Vice President of HR West Division), Governor Mike Parsons, SFC (Sergeant First Class) Brian Link (Military Program Manager), 2LT (Second Lieutenant) Brian Hughes (Market Dispatcher)

After Brian joined the Beacon team, he and Dana began planning a program that would focus on recruiting newly discharged members of the military. “The military in general is a blue-collar type industry where you form strong relationships with people of similar backgrounds and experiences; people who work hard and do what it takes to get the job done,” Brian said. “When you leave the military, you miss that camaraderie.”

He knew that Beacon was the kind of company that could deliver some of those things that those in the military were used to having: that strong team, a stable company with the option to have a long career, the ability to provide for their families and an environment that cared about them. He and Dana worked together to develop the outlines of a military recruiting program that would target those transitioning to the civilian life.

They put together flyers that targeted the Transitional Assistance Program (TAPS) that all branches offer to those leaving to let them know there was a place for them at Beacon. The programs help the military members create a LinkedIn program, develop a resume and teaches other skills that will help make the transition smoother.

Brain cited an example of a person he had met two years previously who was in the military in Florida. He wanted to move back near his family in Michigan and Brian was able to find him a position with the company in that area.

The military recruitment program has the full support of the company, from the Board of Directors to the leadership team and to the employees.  They are currently in the process of trying to get their Drive program approved as an apprenticeship so that employees can use their GI benefits toward earning their Commercial Driver’s License (CDL). “If someone has experience driving large vehicles in the military, they will be able to complete a form detailing their experience, taking it to their state’s Department of Motor Vehicles and only have to take the written portion of the CDL exam,” explained Brian.

It’s evident that Beacon is committed to supporting the military by the recognitions that they have received. The Employer Support of Guard and Reserve, the lead U.S. Defense Department program promoting cooperation and understanding between civilian employers and their National Guard and Reserve employees, recognized Beacon with their Above and Beyond Award with the Governor of Missouri presenting them with the award. They also recently received the Military Times award for Best for Vets.

“We really support our guard and reserve troops when they are deployed,” said Brian. “We send them care packages and let them know that they will have a job when they return from deployment.”

If you are a recently discharged member of the military or even if you’ve been out for many years, Beacon wants to talk to you. See all of their career opportunities or contact Brian Link at blink@becn.com.

Source: RoofersCoffeeShop.

RT3 member Korellis Roofing has dedicated training center to help apprentices learn

The training center supports the continued development and supplementation of the company’s apprenticeship program.

By Karen Edwards, RCS Editor.

After Korellis Roofing sent us some photos of their crews learning in the company’s new training center, we wanted to know more about this great idea. We had a great phone conversation with Dan Stella, Korellis’ workforce development manager, who was hired to run the training center and ensure that the company has the highest skilled workers available.

Stella explained that Korellis Roofing is a union shop and their apprentices don’t often have as much opportunity to learn and install roof details while in the field. By creating the training center and his position as workforce development manager, the apprentices get the chance to learn and practice installing detail work that is often done in the field by the more experienced journeymen.

The facility was created after the company moved its offices into another building on the property. Their first training was held on May 24, and they have held regular trainings since opening the center. Stella says they take advantage of inclement weather when they can’t work out in the field by having the apprentices come into the training center to learn and practice their skills.

The first session held was CERTA training. Stella had taken the NRCA’s Train the Trainer course so he was authorized to teach and certify some crew members not certified in the torch-down work required for a job installation. By performing the CERTA training in the center, Korellis was able to assign more certified torch applicators on the project and complete it ahead of schedule.

Before the company started a Spanish clay tile job, they were able to prepare for it by roofing the steep slope deck in the training center and bringing in Keith Huebner, a local 11 apprenticeship trainer, to assist. Not only was it a good learning experience for the apprentices, it was a nice refresher for the more experienced team as well.

Stella said that the team really appreciates the training opportunities. “I’ll talk to the foreman to see who needs help in what areas and plan related trainings,” said Stella. “In some cases, the workers will reach out to me to ask for help in specific areas that they want to learn more about.”

The plan behind establishing the training facility is to help the roofing jobs be more efficient and smooth. “Practice makes perfect and the training center allows for the roofers to be in a comfortable learning environment,” explained Stella. “By learning inside, they aren’t subject to the pressures of trying to learn in the field while still keeping the job on schedule.”

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Source: RoofersCoffeeShop

Construction company to use robotics to build renewable energy projects

By Karen L. Edwards

Built Robotics, a company specializing in making robotic construction equipment, announced that it has partnered with construction firm Mortenson to use their earthmoving robotics on renewable projects like wind farms and solar. These types of projects then to be in remote areas that are far from traditional workforce centers, making labor an even bigger challenge than it already is.

According to Built Robotics, their “robotic equipment is able to shoulder some of the load by assisting with basic, repetitive tasks, freeing up human operators to focus on the more specific, complex and critical activities.”

Eric Sellman, Vice President and General Manager of the Civil Group at Mortenson, said in the announcement, “I see Built Robotics as the next generation of construction technology. Consistent with Mortenson’s history of ingenuity and innovation in construction, we are partnering with Built Robotics as they develop and deploy technology that enables autonomous heavy equipment operation. Mortenson and Built Robotics will work together with this technology on select renewable energy projects within our Wind and Solar groups. Our goal is to embrace the change that is happening in our industry to create value for our customers and opportunities for Mortenson and our team members.”

Sellman told Engineering News Record (ENR) that it’s a long-term agreement for the next few years to continue to expand the company’s deployment of autonomous equipment on renewable energy jobs. The company did its first project with Built Robotics in August of 2018, testing the equipment on wind farms in Kansas. Sellman said that the repetitive nature of some of the foundation work on these projects make them a good fit for autonomous equipment. ENR reported that the “machines us GPS tracking to remain within geo-fenced areas, and LIDAR provides collision avoidance and obstacle detection.”

Mortenson employees are excited to be implementing the technology. Molly Morgan, an equipment operator commented, “I’m excited about the potential for Built’s technology. Our top priority is safety — if the robot can work on steep slopes, or near unstable ground, or in challenging or risky situations, then we one-hundred percent should use it. And I’m excited to learn the new skills I’ll need to work with the technology.”

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Lowe’s Takes Big Step to End the Skills Gap

By Karen L. Edwards, RCS Editor.

Lowe’s just launched a workforce development program to educate young people on careers in trades like construction.

Generation T, or Gen T, is a consortium of 60 member organizations including manufacturers, schools and other stakeholders who are trying to end the skills gap. Lowe’s Skilled Trades Director Mike Mitchell led the development of the initiative. Left unaddressed, the skills gap reportedly could create a shortage of 3 million jobs by 2028.

Mitchell told the Charlotte-Observer that the company wants to debunk myths about skilled trades like carpentry, floor installation and plumbing. He said those positions are high paying and don’t require a college degree. Gen T’s goal is to understand why young people are avoiding the trades and introduce high school students to the trades as an alternative to college.

“The cause is two-fold,” Mitchell said in a Business Insider interview. “Past generations of skilled trade workers are retiring, and there aren’t enough trained workers to replace them. And for 40 years the skilled trades have been miscast. We need to help students understand the path to success leads through education that doesn’t have to be a four-year degree; skilled trades education is simply a different brand of education.”

According to the article, Gen T will “coordinate with its partners to donate products like appliances and tools to students studying trades and also help build networks so students can find apprenticeships.” Lowe’s has already donated tools to the schools near their North Caroline headquarters.

Gen T has set up a site that will serve as a “national marketplace for jobs, apprenticeships and education programs.”

“Individuals can leverage the platform to explore opportunities in the skilled trades and locate actual training and job opportunities in their area by a simple ZIP code search,” Mitchell said. “As more companies join the Generation T movement, more opportunities will become available within the portal.”

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Source: RoofersCoffeeShop.

Construction robotics market expected to reach $226 million by 2025

By Karen L. Edwards.

Construction work has traditionally been a very labor-intensive job. Increasing speed and productivity meant adding additional workers. With the labor shortage, it’s not that simple anymore and the industry is being forced to look for alternative methods. One of those is robotics.

A new report released by market intelligence firm Tractica shows that a growing number of construction companies are incorporating robots to solve the challenges of increasing productivity, efficiency and profits without adding workers. The report forecasts that the growing interest in construction robotics will drive an increase in market revenue from $22.7 million in 2018 to $226 million by 2025.

It is forecast that more than 7,000 construction robots will be in use on sites to handle a variety of construction tasks and demolition work. The biggest use is estimated to be for robot assistants on construction sites, followed by infrastructure robots, structure robots and finishing robots.

Tractica Senior Analyst Glenn Sanders says, “At this early stage in the construction robotics industry, a few companies are offering products for sale or lease. The main categories that are currently available include robots for demolition, bricklaying, drilling, 3D printing, and rebar tying, plus a few exoskeletons and assistant robots for lifting loads.”
Sanders adds that midsize and major construction companies are beginning to adopt these robots to solve issues related to labor shortages, safety, speed, accuracy, and integration with building automation and building information modeling (BIM).

According to Construction Dive, in order to maintain high standards of craftsmanship, some companies are taking a ‘cobot’ approach where they use collaborative robots to work with crews instead of taking their place. The collaborative robots take on tasks that are simpler, redundant and repetitive, freeing up employees to focus on more skilled work.

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Construction industry uses simulations to help recruit young workers

As the construction industry works to build a younger workforce, it is trying to attract teenagers with realistic computer simulators of heavy machines such as bulldozers, cranes and excavators, according to www.sfgate.com.

As Baby Boomers retire, the construction industry continues to face a labor shortage as construction projects are booming. More than three-quarters of U.S. construction firms said they were having a hard time filling some of or all their positions, according to a survey released in January by the Associated General Contractors of America. Thirty percent said worker shortages were the biggest concern for their firms—by far the most pressing of 16 issues presented.

And the industry is facing another challenge as it tries to fill positions by recruiting younger workers—many are not interested. Many young people have been encouraged to consider college as the only option after high school, and others are wary after the industry was hit hard by the Great Recession. To appeal to the younger generation, some construction companies, unions and schools have turned to simulators that replicate jobs done by heavy equipment, such as pushing dirt or lifting steel.

Simulators are made to offer immersive experiences. Most have real controls in the proper locations to help users develop muscle memory, and the sounds are reproduced accurately.

Trey Henry, a 17-year-old senior at the Academy for Career Education trade school in Reno, Nev., attends a simulator program at the Nevada chapter of Associated General Contractors that serves as training for him and scouting for his instructors, who work for area construction companies. Rather than simply pushing a button, to start an excavator simulator, Henry must turn a key, increase the throttle speed, engage the hydraulic lock and buckle his seat belt.

“I was on the excavator and digging a trench, and I got stuck a little bit, and it jerks you like you’re stuck,” Henry says. “You actually feel the chair moving when you pull the dirt.”

The excavator has three screens and also can be used with a virtual reality headset that produces a 360-degree view. Two pedals operate the tracks, and joysticks move the boom and open the bucket.
Henry has spent about seven hours on the simulators and says his experience has persuaded him to pursue a career working with heavy machinery.

Several students at the Fulton Schools College and Career Academy outside Atlanta said they determined the construction industry was not for them after challenging experiences using a crane simulator, which required precision, depth perception and hand-eye coordination.

“You had to understand people’s lives were in danger,” says Christopher Sparks, 17. “I felt like every time you hit something, it would move in a certain way so you would have to restart every time. It was like a video game on hard.”

Source: NRCA.