Category: <span>Construction</span>

RT3 Member Goes Pink for Breast Cancer Awareness

The BELDON®™ Group of Companies honors breast cancer victims who make houses into homes.

(SAN ANTONIO, TX – October 1, 2020) More than 200 home improvement team members are sporting pink safety vests, hard hats and lanyards for the month of October as The BELDON®™ Group of Companies introduces The BELDON® Cares Program to increase awareness of breast cancer and raise funding for research. As part of this, The BELDON® Cares Program is matching up to $5,000 in contributions to the Susan G. Komen Foundation made through www.Beldon.com.

“Unfortunately, many of us have been affected, or know someone who has been affected, by breast cancer,” said Brad Beldon, CEO of The BELDON®™ Group of Companies. “We are committed to helping find a cure for this awful disease.”

With this in mind, TEAM BELDON® is installing gutters, windows, insulation, roofing systems, and house siding while dressed in pink attire to show their support for people who have been affected by breast cancer.

“For generations, we have been proud to ensure that houses are comprised of long-lasting quality materials—but we know that it’s the people who live there that make each of these houses a home,” added Brad Beldon. “Through The BELDON® Cares Program, we are honored to support families who have been affected by breast cancer. We’re dedicated to increasing awareness and raising funds for research.”


About BELDON®

BELDON®, an award-winning family owned business founded in San Antonio, Texas, in 1946, specializes in the installation of products such as LeafGuard® gutters, Pella vinyl replacement windows, ProVia Doors, James Hardie siding, and residential and commercial roofing systems. For more information, visit BELDON.com

10 Questions Roofing Companies Need to Ask When Looking for New Software

By Karen L. Edwards.

With so many software solutions on the market, it can be hard to figure out which one is right for your business.

So, you’re at the point where your business would benefit from implementing an estimating software solution. How do you know which one is the right solution? We turned to experts from RT3 member Estimating Edge to offer some tips on what you should be looking for and what questions you should be asking.

Adam Oaks, CEO at Estimating Edge, said, “Some solutions will portray that they can do just about everything.  That of course is never the case.  Some solutions try to be everything to everyone, but that usually means they are just OK at a lot of things, but not that great in any one area.”

He advises that you look for best in breed solutions – ones that work well with the other software that you might be using to run your business while steering clear of those that offer add-ons. “A good example might be an HR solution that also tries to handle your accounting with an add on module.”

Adam says that contractors should ask the following questions when selecting a solution:

  1. Is this software the best for my company’s specific need?
  2. Does it have an open scalable platform?
  3. Is the software scalable and does it allow employees to access and work virtually?
  4. Does it fit the roofing company’s employees, processes or workflows?
  5. Does the software company have experience in commercial roofing?
  6. Does the software company offer knowledgeable support teams, training and service?
  7. What does the industry say about the software?
  8. Does the software company have a history in the industry?
  9. Will the software fit our budget?
  10. Is it Best of Breed?

In their free e-Book, Estimating Edge dives deeper into each of these questions to help you understand why you should be asking a question and what each one means for your business.

Download your copy of “10 Questions Roofing Companies Need to Ask When Looking for New Software.”

Learn More about Estimating Edge, visit their RCS Directory.

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Source: RoofersCoffeeShop

Responding to COVID-19 // Navigating Construction & Service Sales

By Ryan Groth, Sales Transformation Group.

As a Sales Consultant, Coach, Trainer and Leader in the Trade Construction and Service industry, it is my obligation to share my thoughts on the pandemic that we are seeing rapidly unfold in March 2020. I’m writing this so that my clients and our industry will come together to take the necessary actions to navigate what is certainly uncharted territory. There’s a clear medical affect that we are seeing impact our communities and small businesses, but what will impact our lives and businesses even more is the economic ripple effect.  Who knows how long this will last? We don’t know the answers, there are too many unknowns. However, we have seen economic depressions before, and we can take the right actions.

My construction business mentor Gregg Wallick told me once that the economy is cyclical. We struggled in 2008-2009 and changed our business radically to avoid suffering the next time there is one, and there will be another. I believe that the Coronavirus pandemic will force this next depression into reality, and we need to be ready and make sure we survive it. Gregg began moving out of the bid-world and focused on building a service and sales organization, which is much more of a recession-proof business model than new construction. He started Sales Training in 2008 and hasn’t stopped since. He’s seen this movie before. I learned why and how he did this, which birthed my desire to start Sales Transformation Group – so the construction industry can have the skills, the focus and strategies to survive and thrive. I’m writing this so that your businesses won’t die, but you will make it. Don’t be afraid, we will make it!

 

Here’s what you can do:

  • The Coronavirus will impact your customers’ confidence of having your team members step on property, so record your “COVID-19 Hands-free Process” from “contact to close-out”. People will always need to fix leaks.
  • Record this “process” in a scrappy way – put in on your website, post on social and email broadcast. Communicate. Communicate. Communicate.
  • Send an email to your staff and stakeholders. People need your leadership right now.
  • Allow your staff to work remotely. Require an end of day scorecard and 7-minute morning huddle via Zoom.
  • Take pre-cautions medically. Social distancing, gloves, protection, etc. I’m no expert here so please find a reliable resource.
  • Keep Marketing. Keep Selling!

What’s the best way to sell now?

  • Set up 15-minute discovery calls, 30-minute Project Consults via Zoom meeting (have prospects download the app). Zoom is free up to 40 minutes.
  • Stick with the sales process! Don’t skip the steps because you’re anxious. This will allow you to differentiate.
  • Use technology to perform a digital, virtual, hands-free inspection, take-off and estimate.
  • Present via Zoom by appointment. Don’t email your quotes and don’t be a human panic button.

Who should you sell to?

  • I’ve said this time and again because of my construction business mentor Gregg Wallick of Best Roofing…noninsurance and non-new construction work keeps you surviving through economic storms.
  • Relationships with owners and managers of old commercial and residential buildings will help you survive.
  • New builds will dry up. Focus on creating a great customer experience with repairs, restoration, replacement and retrofitting projects.

How do you find them?

  • Scrub your outstanding pipeline. TODAY.
  • Communicate and protect your existing clients. People will be trying to get them now…trust me the competition will be scrambling. Ask for introductions, “who do you know?”
  • Certain buildings are vacant, leverage this time to complete jobs (restaurants, schools, sports facilities).
  • Reonomy is a database you can subscribe to help locate contact information of building owners.
  • Prospect – LinkedIn. Facebook Groups. Next-Door App. Advertise in your local market

What message should you send them?

  • Use “Vidyard”, “Loom” or “Icecream” to capture short screen recordings. You can Google Earth a video of the building.
  • Send Linkedin Messages of the screen recordings with an identified problem and demonstration of the problem. Video messages of your face is also different than the rest.
  • Share that you have a “hands-free process to remedy the problem from contact to close-out”

In closing:

  • Don’t be afraid. This is an opportunity.
  • Stick with servicing old, existing buildings.
  • Share your mapped out “Virtual, digital, COVID-19 Safe, Contact-Free Process”
  • Communicate. Market. Sell. Sell. Sell. Require all sales staff to prospect digitally in 1-2-hour blocks in the conference room or remotely.
  • Get ready to endure a medical and economic storm, have courage.
  • Stick with training and coaching. We are here for you; this is a time to get better and pivot. 

 

If you’re not a member of the Sales Transformation Group community yet with access to my company Sales Accelerator Program and want to become a resilient sales organization to propel you into the private sector of your market, taking the right action and getting the right coaching so that you can weather this upcoming storm, visit: https://training.salestransformationgroup.com/quiz to apply.

 

Let’s band together and make it!

To your success,

Ryan Groth

Founder, Sales Transformation Group, Inc.

RT3 member Harness launches free app to help contractors battle COVID-19 (Coronavirus)

The App will help businesses keep workers informed, safe, & productive during the global COVID-19 pandemic.

Harness Software announces the availability of a FREE Safety Meeting/Toolbox Talk App that will enable construction companies to disseminate virus-related information to their remote workforces and help them document employee meetings. This app is immediately available to all construction companies in North America

The app includes access to the latest content from reputable sources such as the Centers For Disease Control (CDC), World Health Organization (WHO), and National Institutes of Health (NIH).  All information within the app will be organized into short talks with emphasis on points relevant to construction workers.

  • The app will be updated automatically as more information becomes available
  • All material will be available in English & Spanish
  • Foremen or Supervisors will be able to quickly capture names and signatures from the attendees of each safety meeting/toolbox talk
  • PDF records of each meeting can be automatically emailed back to the office
  • THE APP WORKS ON ALL MOBILE DEVICES

“Construction workers don’t have the option to work from home.  Companies need easy access to the information necessary to protect their employees and keep them as productive as possible during this crisis.  We are all in this together.  That’s why we’re launching this free resource,” said Tom Whitaker, CEO of Harness Software.  Existing Harness Software customers will also receive enhanced resources as part of this program to battle fear & the spread of the disease.

Find out more and access the app at www.harnessup.com/covid19

But will it leak? An interesting look at installing a new Tesla roof

By Karen L. Edwards.

California homeowner Kyle Field’s house burned in 2017 and for the rebuild, he knew that he wanted to install Tesla’s Solarglass Roof.

To start the process, Kyle made a $1,000 deposit to reserve the roof and was excited to learn that he had been accepted into the pilot for Tesla’s new home program.  His home became one of the first new-construction homes to receive the Solarglass version 2 roof.

Kyle works for CleanTechnica, a clean energy website that reports news, reviews and analysis related to the clean tech industry, so he was very interested in documenting the entire process from start to finish. He does acknowledge that Tesla’s newer version 3 is larger and easier to manufacture and install.   He and his builder worked directly with Tesla to scope the system. What is unique about the tiles is that Tesla is able to scale the system up or down by the number of photovoltaic tiles used. To scale down, they simply use non-producing glass tiles.

The Tesla project leader for Kyle’s installation worked directly with his builder to coordinate the installation timing and to communicate what their electrical needs were. Because Kyle chose not to have natural gas in the home, he wanted to get as much output from the system as possible. Solar tiles were installed on the north-, south-, east, and west-facing roof planes, not an ideal way to maximize production but for his situation it made sense.

His home has two stories, so the upper roof was installed several weeks ahead of the lower roof. Once the stucco is installed on the house, the Tesla team will return to finish the installation, connect inverters and install the Tesla Powerwalls that store the energy.

While the upper roof was being installed, Kyle got onto the roof to record a video of the installation. He shows up-close footage of the Solarglass tiles with the PV and the ones without as well as shares a look at how the tiles are attached.

Tesla believes that its Solarglass Roof is cheaper than the cost of a regular roof plus the cost of energy over a span of 25 years. But the question remains – how well will it perform when it comes to protecting the home from the elements?

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Source: RoofersCoffeeShop.

Image Credit: Chuck Field

RT3 member AccuLynx named FrontRunner for construction project management software

AccuLynx, the leading business management software for roofing contractors, announced today it was named a FrontRunner for Construction Project Management Software by Software Advice. FrontRunners is designed to help small businesses evaluate which software may be right for them.

“We’re proud to be a FrontRunner in our software category,” said Katie Badeusz, Director of Marketing at AccuLynx. “AccuLynx is trusted by many of the top residential roofing contractors in the U.S., and this recognition reflects our continued commitment to making our software the best choice for roofers looking to grow their businesses.”

FrontRunners is published on Software Advice, the leading online service for businesses navigating the software selection process. FrontRunners evaluates verified end-user reviews and product data, positioning the top scoring products based on Usability and Customer Satisfaction ratings for small businesses. FrontRunners for Construction Project Management Software can be viewed here.

About AccuLynx
AccuLynx is the leading cloud-based software application for roofing contractors. Since 2008, AccuLynx has helped thousands of contractors—from rapidly-growing start-ups to multi-location operations—streamline their processes and grow their businesses. AccuLynx’s all-in-one solution includes easy-to-use business management tools, such as estimating, production management, aerial measurements, material ordering, photo sharing, custom reporting, unlimited document storage, field applications, and more. AccuLynx is a preferred vendor of CertainTeed, GAF and Owens Corning, and has direct integrations with QuickBooks, ABC Supply, EagleView Technologies, SkyMeasure by CoreLogic and others. For more information, visit our website.

Disclaimer: FrontRunners constitute the subjective opinions of individual end-user reviews, ratings and data applied against a documented methodology; they neither represent the views of, nor constitute an endorsement by, Software Advice or its affiliates.

How to market your roofing company in a digital world

By RT3 member Art Unlimited/Kandi Hamble.

We are living in an increasingly digital world. I can still remember life without the internet, and my how things have changed! Art Unlimited has been around longer than the World Wide Web, and now we find ourselves fully immersed in this fascinating, always changing digital space.

It seems like every day there is a new rhythm to learn, and we often see companies fail to thrive when they don’t keep up. This may seem like a scary monster to fight off, but it can be easier than you think to join the circus without going crazy. All you need is a plan. We’re here to help you with that plan!

Step one: Go digital.

Living in a Digital World

First impressions for your brand were once limited to yard signs, vehicle wraps, flyers, and direct mail – also known in the marketing world as ‘traditional marketing.’ However, when the first website launched in 1991, the marketing world began to shift. Having a presence online is no longer optional—it is necessary to thrive and grow.

Here are four areas we will discuss:

  • Internet Presence – having your own website and having company profiles on third-party websites (such as GMB, Yelp, BBB, etc) is an essential way to manage and share your brand.
  • Fresh Content – major search engines, like Google, give priority to websites which are always updating. Paying attention to your SEO and posting regular, quality blogs can assist in keeping your website ahead of the pack.
  • Social Butterfly – choosing 1-2 social platforms to have a strong presence in can give your brand visibility, and give you a leg-up on your competitors.
  • Paid Ads – having digital paid ads geared towards your dream customer can help you grow your brand and change digital interactions to in-person customers.

Benefits of Going Digital

We must continue to learn new things or risk becoming stagnant. A solid marketing strategy is no different. In the movie Tron, Dumont says, “All that is visible must grow beyond itself, and extend into the realm of the invisible.” Adding digital components to your marketing strategy may seem like growing into an invisible world, but they will give you enhanced visibility to potential customers and raise your brand awareness. Greater brand awareness can then bring you more leads while also lowering the cost to gain them.

Extend Your Internet Presence

If you don’t already, having a presence across the internet is a must to thrive in the competitive landscape of hardworking, talented roofers.

  • Your-domain-dot-com – A website with your company name as the domain is like a business office which is always open. Having your contact information, hours, available services, and photos of previous projects can help a person choose you over a different roofer. Adding one of the many AI bots means searchers can even ask questions – whether you’re manning the phones or not!
  • Third-Party Websites – Creating or claiming your company’s profile on websites such as Google my Business, Yelp, and BBB will give your brand an even further reach. Your information should be the same on each site, as well as your own. This will let search engines know you’re trustworthy so they start sharing your information in searches. It allows previous customers to leave reviews for potential customers to form a positive impression of your business before they even pick up the phone.

Creating Fresh Content

Search engine bots are constantly scanning websites to see what new information there is to be consumed by the billions of people entering queries. According to stats compiled by an internet statics company, Google processes over 7-10 billion search queries a day worldwide, and 15% of those queries have never been searched for on Google before. The algorithms used to find content to answer these searches are changing almost every day.

Is it any wonder that a website drops in search ranking when it is not publishing new content regularly? How can you stay on top of keeping your website current and relevant? The good news is you don’t have to make changes every day! Publishing 2-3 blogs each month about topics you are an expert in can go a long way. If you don’t know where to start or are crazy busy, you can hire someone to write and publish blogs for you.

Working on your website’s SEO value a little each month can also help immensely. SEO (Search Engine Optimization) can seem tricky, but let me explain it this way: Search engines are always on the lookout for answers to the questions they receive. SEO is making a website visible to the search engines (by updating relevant pages with the keywords and content people are looking for)…much like introducing friends at a party!

Becoming a Social Butterfly

Being a social butterfly generally means flitting from event to event, interacting with whomever you meet, and being an asset to the lives you are interacting with. Now, owning that strong social presence could include having profiles on Facebook, Instagram, LinkedIn, Twitter, YouTube, or Pinterest, to name a few. We have seen how building a brand on social media isn’t often used by roofing contractors.

What does this mean for you? If you build your brand on one or two social platforms (no need to spread yourself thin!) you could have a presence and be an asset to your community in a place where your competitors aren’t focusing – giving you the upper hand and a pool of leads for your company!

Paid Ads

There is a right way and a wrong way to do paid ads. Knowing who your dream customer is and what they are searching for when they need roofing help can help you dial into where to place your ads and how to word them. As they are tooling around the vastness of the internet and seeing your brand in strategic places, they will start thinking of YOU when their roof springs a leak.

Growing your brand and converting digital interactions to in-person customers is a long-term process. Patience is a virtue, even in this digital age. If you want to learn more about how to include digital marketing in your strategy, give us a call today. Art Unlimited has the experience needed to assist roofing contractors across North America to help them create a solid digital presence and surpass their goals.

Stay up to date on the latest roofing industry trends when you sign up for the RT3 Smart Brief e-newsletter. 

Source: Art Unlimited

The important questions to ask when selecting roofing software

By Heidi Ellsworth, RCS Partner.

The question is – are you asking the right questions about potential roofing software?  Every day contractors encounter companies selling the next best thing to grow their roofing business. Sure, it can sound great, but it’s so easy to get lost in the minutiae of choosing a software and end up going down several trails that really do not pay dividends for the big picture – a stronger, more profitable company. The right software can relieve many of your pain points, like labor tracking, productivity, diversification, job profitability and more.  But, you need to ask the right questions to ensure you choose the right product.

As roofing companies are looking for the right software there are many questions to consider. Here are 7 tips and questions to help:

1. Labor Tracking
You will want your roofing software to include labor tracking features. This will not only help with getting invoices out faster, but it will assist you with having a clearer understanding of your job ROIs.
Question – Does the software track labor?

2. Customer Data
There are several Customer Relationship Management (CRM) systems and many of them integrate with project management software. Some systems offer customer portals where you can share data, photos, job progress, inspections and invoices with customers at their convenience.
Question – Does the software offer a customer portal?

3. Mobile and Table Use
It does not seem possible to survive in today’s world without a smart device and that is especially true when it comes to business. Smart phones allow contractors to be in touch with their customers immediately – giving them a clear edge when it comes to customer service.
Question – Does the software work on all mobile and desktop platforms?

4. Cloud-based Access
Today, it’s all about communication.  Progressive contractors can operate and communicate with customers and employees from anywhere, anytime. This is only possible with cloud-based solutions. Every step of the process is at the fingertips of management, crews and the sales team. The ability to communicate across numerous, if not all employees, allows for strong communications that correlates into a great customer experience.
Question – Is it cloud-based and available to all employees, anywhere, on any device?

5. Aerial Measurements
Aerial technology has been in place since 2008 and it just keeps getting better. Gathering roof measurements traditionally was a time-consuming process prone to mistakes such as mathematical errors or simple human error, but has now become a quick, easy and reliable technology.
Question – Does the software integrate or include aerial measurement technology?

6. Estimating
Advancements in estimating software, as well as the introduction of cloud-based access, enables strong estimating technology for virtually any size roofing contractor. Not every solution will fit every business right out of the box so it’s important to understand your company’s needs, how the technology fits into your existing processes and what new efficiencies can be realized through the implementation of an estimating tool.
Question – Does the estimating software fit the business needs?

7. Implementation
The most important thing you can do before purchasing any new technology is to take the time to do your research. Talk to other contractors you find through roofing associations or networks and see what has worked for them. You can also look at online reviews and utilize free trials to try out and get a full understanding of the options that are out there and how they are implemented.
Question – How will this work for the company/employees and how easy will it be to implement?

Jobba Trade Technologies and many other technology companies are also members of Roofing Technology Think Tank (RT3), an organization, which RCS is a part of, that helps roofing contractors understand  important questions to ask about technology.

Stay up to date on the latest roofing industry trends when you sign up for the RT3 Smart Brief e-newsletter. 

Source: RoofersCoffeeShop.

RT3 member RoofersCoffeeShop® wins at 2019 Folio: Eddie & Ozzie Awards

RT3 member RoofersCoffeeShop®, the award-winning place where the industry meets for technology, information and everyday business, announced that it is a winner of the 2019 Folio: Eddie Award for Website B2B Building & Construction.  They also received an honorable mention in the B2B Social Media/Online Community category.

As a 2019 winner, RoofersCoffeeShop (RCS) is recognized among the crème de la crème in the publishing industry. This year’s awards saw publishers, editors, content creators and designers competing from across all forms of print and digital publishing.  Winners were narrowed down from more than 2,500 entries. The Coffee Shop has been an industry staple for roofing professionals since 2002.  In 2017, RCS also received an honorable mention for B2B Website/Online Community in the Construction & Manufacturing category.

For more than 25 years, the Eddie & Ozzie Awards have recognized excellence in uncompromising journalism and gorgeous design across all sectors of the publishing industry—and 2019 was no different!  Over 300 magazine and digital media professionals from all over the country gathered in New York City on October 30, 2019 at the Folio: Eddie & Ozzie Awards to celebrate the B2B, consumer and regional brands who competed for the prestigious honor.

“We are incredibly proud,” stated Vickie Sharples, RoofersCoffeeShop Partner.  “We have worked very hard to create strong content and interesting information that helps roofing contractors every day run a better business.  We also think it is critical to celebrate the roofing industry, the professionalism and character of the men and women who make this trade strong.  To be recognized for that by Folio: Eddie & Ozzie Awards is a great honor.”

RCS continues to grow with its addition of the RLW – Read Listen Watch initiative, tri-lingual website, classified expansion into Canada and a full analytics dashboard.  The ongoing coverage of the roofing industry by the RCS team continues to inform, educate and entertain. For more information visit RCS at www.rooferscoffeeshop.com .

About RoofersCoffeeShop.com
As an award-winning website and online community, RoofersCoffeeShop is committed to being a roofing professional advocate by supplying consistent information, education and communication avenues for all roofing professionals, and especially contractors, while promoting the positive growth, education and success of the roofing industry overall. Visitors to the site continue to find excellent opportunities for sharing information while participating in important ongoing conversations concerning new technologies, safety and the overall roofing trade. From the rooftop to the board room, RoofersCoffeeShop.com is “Where the Industry Meets!” For more information, visit www.rooferscoffeeshop.com.

About Folio
Folio: is a multi-channel resource for the magazine and online media industry. Our primary mission is to help media companies generate revenue and increase audience engagement.  For more information, please visit www.FolioMag.com.