RT3 – Roofing Technology Think Tank

Roofing Technology Think Tank (RT3) Announces Activities for the 2025 International Roofing Expo®

Posted on February 3, 2025February 3, 2025

Activities include a solar technology lunch and learn and a technology panel designed to help contractors on their technology journey.

York, Pennsylvania, February 3, 2025 –- Roofing Technology Think Tank (RT3), a group of progressive roofing professionals focused on technology solutions for the roofing industry, announced activities scheduled for the 2025 International Roofing Expo (IRE).

Members will participate in a lunch and learn session on Tuesday, February 18 at the Grand Hyatt San Antonio Riverwalk where they will learn about a new solar technology from Australia that has recently entered the U.S. market.

RT3 members will also take part in an educational panel on Friday, February 21 at 8:30 a.m. The session is titled Navigating the Technology Landscape. In this panel, RT3 members share resources, tips and advice for navigating the ever-changing and growing field of technology in roofing.

“Technology is advancing at such a rapid pace that it can be hard to understand the changes and what that can mean for your business,” stated Karen Edwards, RT3 Director. “Our members met throughout this past year to develop resources to help contractors navigate the tech landscape. This panel shares those concepts and guides contractors on their technology journey.”

The panel will take contractors through the business maturity guide to help them figure out what their pain points are and how technology may be able to help them get to the next level. Next, the technology landscape resource will lead contractors through the types of solutions available, educate on how other contractors are using these solutions and provide direction on what questions to ask the vendor as well as what they should be considering for scaling their business.

In addition, the team will share do’s and don’ts for using AI in roofing businesses and how to ensure they are using it responsibly and ethically. The panel is moderated by Heidi J. Ellsworth and participants include RT3 members John Kiesel, Division 7 Roofing, Wendy Marvin, Matrix Roof & Home Solutions, Kyrah Coker, National Roofing Partners and John Kenney, Cotney Consulting Group.

About Roofing Technology Think Tank (RT3)
Roofing Technology Think Tank (RT3) strives to find innovative technology solutions to be used within the roofing industry. RT3 provides insights from progressive thought leaders both inside and outside the roofing industry along with practical resources for implementing potential solutions successfully. The organization will encourage and enable contractors to embrace technology as they seek to grow their businesses. With a commitment to disseminate technology advancement information, RT3 will help build the professionalism and appeal of the roofing industry. Learn more at www.rt3thinktank.com.

RT3 Member STG Announces Open Registration and Speaker Lineup for TRANSFORM 25

Posted on January 18, 2025

Sales Transformation Group (STG), provider of the premiere sales coaching and training platform for the trades, today announced the speaker lineup and officially opened registration for TRANSFORM 25, its annual growth conference to be held in April at the Hilton DFW Lakes Executive Conference Center in Dallas, TX.

TRANSFORM brings together growth-minded roofers, contractors, and other professionals shaping the future of the building and construction sector with the objective of “Building Elite Teams” and equipping them to scale their businesses.

For the first time this year, TRANSFORM 25 will consist of back-to-back events for residential and commercial markets. TRANSFORM Residential will be held April 14-16. TRANSFORM Commercial will be held April 16-18. Each includes learning tracks for owners and executives, sales leaders, and sales representatives. The agendas are jam-packed with inspiring keynotes, targeted breakout sessions, immersive training, and even live competitions. There will also be a welcome reception and off-site excursion for each event.

“We’ve reimagined TRANSFORM to offer the highest level of targeted learning, development, and training for owners and their teams. We strongly believe that the sales team is the engine that drives growth for every contracting business and our goal through this conference is to equip attendees to ‘Build Elite Teams’ from the top down,” said STG Founder and CEO Ryan Groth. “Not only are we offering the flexibility for residential and commercial contractors to attend on their own or with their teams, but we’ve also attracted the highest caliber of speakers for both events and every track.”

Past speakers included Damon West, Caroline Leaf, Jordan Norwood, Jamie Winship and Inky Johnson.

This year’s agenda includes the most renowned industry leaders from across the trades, such as Tommy Mello of A1 Garage, Ken Kelly of Kelly Advisors, Victor Smolyanov of Victor’s Home Solutions, Steve Little of KPost Company, Luke McCormack of McCormack Partners, Todd Eichholz of A&A Paving, Chad Fortney of ESKOLA Roofing & Waterproofing, Rocky Cherry of Cherry Coatings, Casey Mynatt of City Wide Facility Services, and many more. Previous speakers include former NFL first-round prospect Inky Johnson, RYNO Strategic Solutions CEO Chris Yano, Breakthrough Academy Co-Founder Danny Kerr, Exit Momentum Founder Cullen Talley, and Author of The Coffee Bean: A Simple Lesson to Create Positive Change Damon West.

Event sponsors include Convex, JobNimbus, McCormack Partners, RYNO Strategic Solutions, ServiceTitan, Siro, Terial, and Unstoppable365.

For more information and to register, visit www.sellonstg.com/transform

About STG – Sales Transformation Group

STG is the leading provider of sales training and coaching for commercial and residential contractors across the trades. Our platform and programs have helped more than 1,000 clients improve their sales processes, build high-performing sales teams, and drive consistent, predictable revenue. Based in Dallas, TX, Ryan Groth, a former professional baseball player turned contractor sales leader, innovator, and entrepreneur founded STG in 2018.

Roofing Technology Think Tank Announces New Board Member

Posted on June 25, 2024

The board supports the RT3 mission and leads the organization in its efforts to educate and advance technology in the roofing industry.

York, Pennsylvania, June 25, 2024 –- Roofing Technology Think Tank (RT3), a group of progressive roofing professionals focused on technology solutions for the roofing industry, announced Richard Carroll, Carroll Consulting Group, Minneapolis, Minnesota as its newest board member.

“We are looking forward to Rich joining the board,” said Karen Edwards, RT3 director. “He has been an active member of RT3 and brings a strong background in the roofing industry that will help us continue to advance the adoption of technology.”

RT3 would also like to extend its gratitude to Andrew Centauro, Elmer W. Davis, Inc. Commercial Roofing, Rochester, New York, for his commitment to the organization during his three-year term on the board.

Other board members continuing their service include:

Wendy Marvin, Matrix Roofing & Home Solutions, president
John Kenney, Cotney Consulting Group, treasurer
Jon Gardner, Owens Corning, board member
Thomas Basch, Infinity Home Services, board member
Jeremy Dickmann, Apollo Primm Commercial Roofing, board member

RT3 Think Tank meets throughout the year, with a combination of virtual and live meetups that focus on learning about new and emerging technologies. Past live meetups have been held at innovative locations that help educate the group on progressive technologies that can make a difference in the roofing industry, including Renovate Robotics, MTL Holdings, Texas A&M, Boxabl, 3M Innovation Center and Roofing Granule Lab, OMG Roofing Products, Vanderbilt Wond’ry, Microsoft Innovation Lab, Georgia Tech, BuiltWorlds and the U.S. Capitol.

The next live meetup is planned for the fall 2024. RT3 contractor members will also be participating in educational panels during industry tradeshows to share tips and resources that help contractors successfully adopt and implement technologies that not only help their businesses but also contribute to recruiting their future workforce.

Stay up to date with RT3 news and events by signing up for the RT3 SmartBrief e-Newsletter at www.rt3thinktank.com. Listen to the RT3 podcast on your favorite listening platform.

RT3 member Eagle Roofing Products launches Time Is Money app

Posted on May 15, 2024

In the roofing and building industry, every second counts when fulfilling orders and traveling from one job site to another. To alleviate some of the stress affecting customers waiting in the order pick-up line, Eagle has launched a new initiative with trucking partners top of mind.

Last September, Eagle Roofing Products soft-launched Time Is Money, an online reservation system designed to save truck drivers approximately 15 minutes of loading time. Due to its overwhelming success, the initiative has since been expanded and launched nationwide across all manufacturing plants and satellite yards.

Time Is Money is a free app that allows builders, roofers and distributers the opportunity to be proactive and productive with their concrete roof tile and components pick-ups. Through the digital platform, full and partial orders as well as those including trim are booked in advance of the pick-up, which are then built and staged in a central location prior to the driver’s arrival time. This simple step not only helps drivers stay organized and connected to Eagle, but it also helps customers save time and money.

Eagle’s Vice President of Sales and Marketing, John Campbell, explained, “This platform was inspired by the need to better utilize time between the extreme peaks and valleys we experience daily in our yards. By utilizing T-I-M to provide our customer service and yard teams with advance notice of shipments, we are afforded the opportunity to pre-stage trim, components and concrete accessories up to 48 hours before pick-up.”

Roof tile and component pick-up slots can be reserved up to seven days in advance. Once date, time and sales order information are processed, Eagle team members pre-stage orders and get customers back on the road in record time. The scheduling system was not designed to allow customers to skip the line; however, by showcasing time slots for the next week, Eagle is furthering its commitment to transparency with every reservation.

“Eagle is committed to providing value-added solutions that save builders, roofing contractors and distributors time and money,” John reiterated, “because Time Is Money.”

For more information on accessing the link to your nearest regional T-I-M site, please visit https://eagleroofing.com/time-is-money-app/ or contact your local Eagle account representative.

About Eagle Roofing Products

Eagle Roofing Products is a division of Burlingame Industries, a California-based, privately held family organization that has been in the concrete roof tile industry for over 35 years. Founded in 1989 with five employees, Eagle has grown to four manufacturing plants, nine design centers and a work force of over 500 employees. As the largest USA made, USA owned concrete roof tile manufacturer in the United States, Eagle Roofing Products specializes in providing concrete tile roofing solutions for the building industry.

2023 RT3 Award Finalist Profile: Ken Kelly

Posted on January 9, 2024January 9, 2024

There are many roofing contactors in the industry who are innovating every day and we are spotlighting those who were finalists in the Innovator of the Year awards program. While Ken Kelly was the recipient of the award in 2021, this nomination netted him a final spot in 2023 for his incredible work in the Tesla Solar Roof program.

In a rapidly evolving world, where innovation is the driving force behind progress, Ken Kelly stands out as a true trailblazer and a deserving candidate for the 2023 Innovator of the Year award. His relentless pursuit of innovative solutions, transformative ideas, and unwavering dedication to creating a positive impact on society sets him apart as a visionary leader shaping the future.

One of Ken’s standout achievements is his pioneering work with the Tesla Solar Roof. Embracing Kelly Roofing’s core value of Kaizen; continuous improvement, Ken Kelly along with a dedicated group of Kelly Roofing staff flew to California to participate in hands-on learning to become part of Tesla’s direct team and the first Tesla Channel Partner in Florida.

Kelly Roofing proudly cemented our position as a leader in the roofing industry by becoming the first company in Florida to offer and install the Tesla Solar Roof. Ken’s bold decision to integrate innovative technologies into traditional roofing practices showcased his keen understanding of the evolving market landscape and commitment to sustainable solutions. By embracing the Tesla Solar Roof, we have not only set a new industry benchmark but also showcased our dedication to providing customers with cutting-edge, environmentally conscious options for their roofing needs. This achievement positioned Kelly Roofing at the forefront of innovation in the state of Florida.

Ken’s leadership is driven by inclusivity and collaboration. He understands that innovation flourishes in an environment where diverse perspectives converge. Ken participated in regular meetings with the nation’s top three Tesla Solar Roof installers. Through these sessions, Ken was able to not only share his invaluable insights but also facilitated a dynamic exchange of ideas, resulting in a streamlined and optimized installation process.

What truly sets Ken apart is not just his ability to generate innovative ideas, but his commitment to translating these ideas into tangible results. He possesses a remarkable entrepreneurial spirit that drives him to take calculated risks, mobilize resources, and bring his visions to life. He has the incredible ability to identify pressing challenges and envision groundbreaking solutions. As Ken and the Kelly team began installing the Tesla Solar Roof, they collaborated directly with Tesla on better ways to integrate their innovative technology into traditional roofing practices resulting in two newer versions of the Tesla Solar Roof.

Under the visionary leadership of Ken Kelly, Kelly Roofing has achieved several groundbreaking milestones including successfully completing the installation of the first Tesla Solar Roofs in both Florida and Tennessee as well as the first international installation of the Tesla Solar Roof in the West Indies, Caribbean. Ken’s unwavering commitment to innovation and sustainability drove these remarkable achievements, marking a significant stride in revolutionizing the roofing industry.

Ken Kelly played a pivotal role in establishing the strong foundation of Kelly Roofing, positioning our company for a future filled with boundless possibilities. Through his visionary leadership and unwavering commitment to excellence, Ken transformed Kelly Roofing from a small, family-owned business into a reputable and thriving roofing enterprise. His emphasis on quality craftsmanship, customer satisfaction, and innovative roofing solutions has not only earned us a stellar reputation but has also laid the groundwork for our continued success. As we look toward the future, we are poised to explore new horizons, embrace evolving technologies, and expand our reach. With the values and principles instilled by Ken, our company is well-equipped to navigate challenges, seize opportunities, and write the next chapters of our journey in the roofing industry. Ken Kelly’s spirit of innovation continues to inspire and drive our staff towards creative solutions and excellence in everything we do.

In conclusion, Ken Kelly’s extraordinary journey from conception to realization, his capability to transform industries, and his dedication to cultivating a culture of innovation render him an exemplary candidate for the Innovator of the Year distinction. His influence reverberates through the roofing industry, imprinting an indelible mark on how we live, work, and envision the future. Ken’s story is not just one of individual success, but a testament to the power of innovation in shaping a brighter tomorrow for all of humanity.

Roofing Technology Think Tank Announces 2023 Innovator of the Year

Posted on December 4, 2023

The award recognizes a roofing contractor who contributes to the advancement of the roofing industry.

York, Pennsylvania, December 4, 2023 –- Roofing Technology Think Tank (RT3), a group of progressive roofing professionals focused on technology solutions for the roofing industry, awarded the 2023 Innovator of the Year award to John Kiesel, president of Division 7 Roofing in Galena, Ohio. The award was announced during the 2023 Best of Success Conference in Frisco, Texas.

“John’s development and use of photogrammetry and 3D models as well as augmented reality is leading the industry into the future,” stated Anna Anderson, CEO of Art Unlimited, RT3 Award Task Team Leader and past RT3 Board President. “In addition, he is sharing these technologies with local trade schools and hiring summer interns to show the appeal of a career in roofing.”

Kiesel began roofing at the age of 17 working for his father’s roofing business. He worked his way up from field worker to superintendent to general manager and today is president of Division 7 Roofing. “I feel the pain of roofing and recognize that when innovation or technology is able to disrupt the barbaric nature of roofing, I embrace that and I want to see roofing be a more accommodating career,” he said.

Congratulations to John Kiesel and Division 7 Roofing on being named the 2023 Innovator of the Year.

Roofing Technology Think Tank (RT3) Announces New Technology Resources for Contractors

Posted on September 20, 2023September 19, 2023

These one-of-a-kind tools were created to help contractors successfully navigate the roofing technology landscape.

September 20, 2023 – Roofing Technology Think Tank (RT3), a group of progressive roofing professionals focused on technology solutions for the roofing industry, announced the availability of technology resources for roofing contractors to help them successfully navigate their technology journey.

Developed by members of the RT3 Technology Task Team, the resources feature three key components:

Business Maturity Guide – designed to help contractors understand where their business’s maturity level to help them develop strategies, plans and technology that support continued growth and success.
Technology Landscape – a comprehensive guide to help contractors understand cutting-edge software tools specifically tailored for their needs. It defines industry technology solutions, the problems they solve, what questions to ask of vendors, considerations for scaling and expected price ranges.
Technology Solution Directory* – This is where roofing contractors can browse a collection of tools and apps that can help solve their most urgent business issues.

“We are extremely excited to offer this one-of-a-kind resource to the roofing industry,” said Karen Edwards, director of RT3. “The Task Team members worked together for the last 18 months both in-person and virtually to create these resources. We were very intentional in assembling the information from the perspective of an independent third party without recommending one solution over another.”

Technology providers are encouraged to submit their solutions to be included in the RT3 Solutions Directory. They do not need to be a member of RT3 to have their listing included in the directory. The directory is designed to allow peers to comment on each solution and leave feedback that can help other roofing contractors in their technology journey.

The RT3 Technology Resources are available in an interactive format on the RT3 website and also available as a downloadable PDF. They can be accessed here: rt3thinktank.com/resources

*Disclaimer: RT3 does not endorse any of these solutions but provides the platform for the industry to share their information and leave reviews and feedback that could be useful to others.

RT3 Member Mycocycle Featured on RE:TV as Inspiring Innovation

Posted on August 25, 2023August 25, 2023

RE:TV highlights inspiring innovations and ideas that are emerging in response to the climate and biodiversity crisis.

Mycocycle, Inc., a leader in using mycoremediation to process toxins out of waste was featured in an episode on RE:TV, an initiative founded by His Majesty King Charles III in 2020 at the World Economic Forum (then HRH the Prince of Wales) to spotlight change makers around the world. The platform seeks innovations that are inspired by nature to address the challenges of the climate crisis.

Mycocycle’s process of using fungi to transform waste materials into a reusable resource captured the attention of RE:TV because of its ability to dramatically reduce the negative impact that the construction industry has on the environment. The resulting biomaterial that is produced is both fire- and water-resistant and can be used in the manufacture of many new products, including building materials, resulting in a true closed-loop ecosystem.

“The waste generated in the construction industry takes up space in landfills and can leach toxins into the air, water and soil,” Mycocyle CEO and Founder Joanne Rodriguez explained in the episode. “For every ton of waste that we treat, we are able to reduce CO2 emissions by almost three metric tons.” The Mycocycle spotlight can be watched on RE:TV’s website.

About Mycocycle

Mycocycle, Inc. is a nature-inspired and woman-owned biotechnology startup that leverages fungi to transform industrial waste into reusable materials. Founded in 2018, the company is on a mission to drive circularity in the construction supply chain and divert waste from landfills with its innovative solution. Mycocycle blends lab-cultivated fungi with debris at the point of waste generation to detoxify hard-to-recycle building materials and turn them into new raw materials. Its customers include companies across the waste management, recycling, and manufacturing industries, as well as companies focused on reducing Scope 3 emissions.

In 2023, Mycocycle was issued a Declare label for its “MycoFILL© G” materials through the International Living Futures Institute, which recognized its products as Red List Chemical Free. Mycocycle is a FastCompany World Changing Ideas finalist and its CEO has been honored as a Environment + Energy Leader Top 100 Leader, Crain’s Chicago Top 50 Sustainability Executive and named to the inaugural Forbes Next 1000 list. To learn more visit www.mycocycle.com.

Immersive Experiences at the Oracle Innovation Lab

Posted on May 18, 2023

RT3 members explore technology in one of the most innovative labs in the world.

The Roofing Technology Think Tank (RT3) is committed to learning about new, emerging technologies and how these technologies may be leveraged in the roofing industry. They meet several times a year to experience the latest innovations and understand how they might advance the roofing industry as a whole.

On May 16 RT3 members met at the Oracle Innovation Lab in Deerfield, Illinois to participate in immersive experiences at the lab. According to an information sheet provided by Oracle, “The Oracle Industry Lab is a unique idea incubator designed to help businesses in a variety of industries tackle their most complex challenges. At locations around the world, we work side by side with our customers and technology partners in hands-on simulated industry settings to turn bold ideas into powerful solutions they can implement and use today.”

Manufacturing and AI

One of the experiences was a manufacturing and transportation focus, where artificial intelligence was being used for quality control in a manufacturing environment. Strategically positioned cameras would monitor the production of materials and issue an alert if abnormalities were spotted in the item being made. Drones were deployed to fly autonomous missions to count inventory. In the use case in the lab, the drone would fly to a stack of pipes, take a photo and count the number of pipes, delivering the count to inventory software in the lab.

Models demonstrated how fleets of trucks could be outfitted with technology to monitor their performance, efficiency, locations and health. The technology can alert the company to potential delays or problems before they happen, allowing them to take action.

Connected Tools

Oracle partner Hilti was on site to demonstrate their line of connected tools. They have eliminated the need for electric cords by using smart batteries to power the tools. The tools are able to be monitored using an app on a smartphone that provides detailed information about the use of the tool and the GPS capabilities of the battery can provide the tool’s exact location. This feature was extremely helpful lto one contractor whose tools were stolen from their truck. The app was able to provide information on their whereabouts and the contractor was able to recover the stolen items.

Hilti also has an exoskeleton that helps support the upper body when doing repetitive work overhead. Members were able to try on the exoskeleton and experience the difference. The company has another exoskeleton in the works that will provide support for the knees, hips and lower body.

Greg Bloom experiencing VR in a building model.

Virtual Reality and Wearables

VR headsets were donned by members as they experienced how a digital model of the Innovation Lab was used to identify a potential issue and correct it during the design phase – before construction was even started.

New Oracle partner RealWear had a hardhat equipped with a smart eye that allowed the person wearing the hat to use voice commands to take photos and share data about the condition of a roof or a job site. By freeing up both hands and eliminating the need to enter data into a smartphone or tablet, the user is safer on the job and more efficient.

Smart Suite

The energy and utilities section of the lab featured a model of a smart kitchen and living area that helps consumers understand their energy usage and ways that they might be more sustainable and energy smart. A Tesla battery wall stores electricity generated by the solar panels on the roof of the lab and holds enough electricity to power the lab for four hours should they experience a power outage.

Smart Scheduling

The command center at the lab has state-of the-art monitors and technology where the Primavera P6 scheduling software was demonstrated. Integrations with Esri and other data sources allow for the identification of potential issues that could arise during a project. The example was for the installation of a utility line, where upon examining the data, we were able to determine that there was farm that would experience disruption as well as a creek that would need navigated during the installation. This allowed for adjustment of the schedule with a more accurate timeline to allow for those issues to be addressed.

After the immersive experiences, members gathered to discuss what was learned throughout the morning and how it might translate into roofing. They also identified challenges that the industry may face in adopting some of these concepts and plan to work on providing information and education to help the industry integrate tech solutions more efficiently.

If you’d like to learn more about becoming a member or participating in future meetups, visit rt3thinktank.com and choose Join RT3.

Category: <span>RT3</span>

Category: RT3