Category: <span>Technology</span>

Category: Technology

NRCA Commends U.S. Congress Approval of the Strengthening Career and Technical Education for the 21st Century Act

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The National Roofing Contractors Association (NRCA) commends the U.S. Congress for its bipartisan approval of the Strengthening Career and Technical Education for the 21st Century Act. The legislation is designed to reform and reauthorize the Carl D. Perkins Career and Technical Education (CTE) Act of 2006.

The legislation will now be sent to President Trump’s desk, where it is expected to be signed into law. 

NRCA believes the legislation will provide expanded opportunities for work-based learning and incentives to encourage the development of industry-recognized credentials. The legislation also will provide for more effective engagement between roofing industry employers and educators in the development of CTE programs in the future.

“Workforce development is one of the most difficult challenges facing our industry,” says Reid Ribble, NRCA’s CEO. “Reforming career and technical education is critical to helping our members address their future workforce needs. I commend Congress for coming together to pass this important bipartisan legislation.”

About NRCA: NRCA is one of the construction industry’s most respected trade associations and the voice of roofing professionals and leading authority in the roofing industry for information, education, technology and advocacy. It represents all segments of the roofing industry, including contractors; manufacturers; distributors; architects; consultants; engineers; building owners; and city, state and government agencies. NRCA’s mission is to inform and assist the roofing industry, act as its principal advocate and help members in serving their customers. NRCA continually strives to enhance every aspect of the roofing industry.

Improve your sales speed: 5 ways to sell more jobs with fewer site visits

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By Kate Foster, AccuLynx.

Software for aerial measurements, templates, automation. E-signatures and CRM produces more profits.

During the busy storm season, everyone in the field is looking for ways to improve their sales speed. Faster sales means you have time for more jobs, and having more jobs leads to more profits, and more profits benefit your company as a whole. However, increasing your sales speed can result in sloppy paperwork, lack of attention to critical details, and a lower quality experience for the homeowner – all of which can hurt your business reputation.

In an ideal environment, your sales staff would be able to make fewer site visits for a job, reduce the amount of time and resources spent on each project, and effectively speed up your sales.

But how do you sell more jobs while at the same time reducing the amount of site visits you take?

Use Aerial Measurements to Save Time During Estimation

One way you can improve your sales speed while making fewer job site visits is to use aerial measurements rather than manual ones.

By pre-ordering aerial measurement reports for areas with storm damage, your sales teams will already have access to accurate measurements that they can apply directly to their estimates, saving time up on the roof, and creating paperwork. CRM systems like AccuLynx work with trusted providers like EagleView and SkyMeasure to directly input data into your job file, so your teams come to their appointments prepared.

Accurate measurements helps sales teams avoid lost information or incorrectly entered data so your staff won’t have to make any trips back to the site to remeasure.

Use Templates to Save Time Filling Out the Details

Every roofing business has their own standard set of paperwork, and oftentimes that means your sales teams are working off of a template. Templates are a great way to make sure nothing is forgotten – but what if they skip a section in haste, or accidentally overwrite a previous document?

Using digital templates like the AccuLynx SmartDocs feature allows roofers to create custom, digital templates from the documents they use most on any project. Admins can set mandatory fields, like phone number or Insurance Company, so your field reps can’t submit the file without first filling out the important details.

Using templates means no information gets forgotten and no follow-up phone calls or excess trips to the field are needed.

Avoid Data Re-Entry with Automation

Using digital templates also means once you’ve entered the information once – you’re done! These templates also have the ability to be auto-populate. When you convert your estimate to a contract, you’re not wasting time filling out the same information over and over – they will automatically fill in the assigned data from your CRM for any job you use that template on. The ability to complete your projects faster means you can focus on the next sale.

eSign Your Legal Documents

Homeowners want to know they’re getting a good deal, so you can expect they’ll be getting several quotes for a job. You can take the stress off your sales teams schedules by implementing a legal eSignature component to your paperwork so once a decision is made, they don’t have to drive across town to get a simple scribble.

Sending your Estimate Packet to a customer via email is faster – customers know where to sign and initial, and once they’re done, it’s returned to your job file so your office team can start scheduling the material drop-off and crews.

And, if your sales staff is so great that the homeowner wants to sign on the spot? eSignatures signed on tablets or mobile devices are equally as effective and legally binding.

Have a Process in Place to Streamline Your Sales Pipeline

Having a sales process in place can also help you speed up your sales. A step by step system ensures your sales team knows exactly what to do after each milestone during a job, minimizing time spent figuring out what to do next and allowing them to work more efficiently.

A pre-set process also makes sure everyone is on the same page, facilitating communication and eliminating potential confusion. This allows your sales to proceed faster because everyone is clear on what needs to be done and you do not need to spend time clearing up miscommunications. CRMs can provide your company with a sales process through pipeline features, which guides a job through the various steps of a project from the time it is a lead to the time the job is closed and paid for.

There are many ways to cut out inefficiencies in your sales process without letting your quality and professionalism suffer. Finding the right balance for your company can help shave hours of redundancy off your sales team days, allowing them to visit more homes, make more sales and deliver more profit to your roofing business.

Note: This article was first published on AccuLynx’s blog and can be viewed here.

Wrapping down Projects Chicago Conference

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By Jim Lichtenwalte, BuiltWorlds

Much to the fanfare of coffee-lovers everywhere, Starbucks will open a massive, 45,000 square-foot roastery in downtown Chicago next year. Formerly Crate & Barrel, it will be the largest Starbucks location in the world, and feature a staggering assortment of coffee, teas, and food.

And right around the corner from where that store is currently under construction, BuiltWorlds hosted its Chicago Projects Conference last month. In Loyola University’s Corboy Law Center, looking out at some of downtown Chicago’s most impressive structures, attendees learned how new construction technologies are changing job sites around the world, and revolutionizing the industry into something smarter, safer, and more interconnected.

Three of Chicago’s most exciting projects–the massive new Starbucks on Michigan Avenue, the renovation of the old Chicago Post Office, and the construction the 774,000 square-foot office space at 110 North Carpenter in the West Loop–were used as case studies illustrating just how far technology is pushing the built industry. The seven panels spanning the day-long conference covered, in great detail, the technology solutions currently in play in the AEC industry that are changing the way we build.

The conference opened with a keynote address by Sean Conlon, the president and co-founder of Conlon & Co. and the host of CNBC’s “The Deed Chicago.” A successful real estate developer and entrepreneur, Conlon walked the audience through his beginnings in Ireland, his journey to Chicago, and the successes and failures he’s had along the way. Conlon encouraged attendees to be bold and push forward.

“Pioneers often get shot in the back with arrows, not pilgrims,” he said.

Many innovative and technologically-driven practices are being used on large scale projects right here in Chicago. When designing the 110 North Carpenter office building (which now houses McDonald’s new corporate headquarters), Gensler utilized analytics and imaging software to create nearly 70 iterations of how to use the building site optimally and create a public space, before deciding on the design that was eventually chosen. The building is also now home to cutting-edge smart building technology in its lobby. Using a combination of key cards, turnstiles, and a 12-car elevator group, KONE created a more intelligent way to funnel people from the building’s entrance and to their offices.

“We wanted to see what we could do to help people get to their destination,” said Dan Brooks, KONE’s director of corporate sales.

In just about every office in America, a building’s occupants swipe their key cards to be admitted to the elevator bank, and then wait for their elevator along with a mishmash of other people destined for a variety of floors. The system KONE installed has the occupants of 110 North Carpenter equipped with smart key cards with data about their floor number. When swiping at the building’s turnstiles, users are assigned to an elevator with a group of people going to nearby floors. Brooks compared this change like moving from a bus to a taxi.

Similarly, ManufactOn and Skender are also two companies utilizing technology to change the industry. In their presentation, Tim Swanson, Skender’s chief design officer, Kevin Bredeson, Skender’s chief technology officer, and Raghi Iyengar, ManufactOn’s founder and chief executive officer, announced a formal, continuing partnership. ManufactOn is a platform that helps companies plan, track, and manage prefabricated projects. Moving forward, Skender will be using ManufactOn software to create modular construction projects. The three men see modular projects as a smarter way to build cities that is safer and uses less resources.

“About half the world’s resources we pull out of the ground we for buildings, and half the energy we use goes into buildings,” Swanson said. “Maybe there is a different way to do it. Maybe there is an alternative future, one does that doesn’t necessarily have to look like ‘Ready Player One.’”

Other panels examined the way technology is making construction sites safer places to work. Aiden Dalley, the product marketing manager of Viewpoint, David de Yarza, the CEO of Builderbox, Inc., and Daniel J. Klancnik, the director of project solutions Leopardo, detailed how interconnected technologies are making job sites safer and safer with each passing day. Using 360 cameras, job sites can be scanned and examined by superintendents for any safety issues.

“You now have the ability to make everybody on the jobsite with a cellphone a safety inspector,” De Yarza noted.

John Cahalan, the director of strategy at XOi, and Mark Schlander, vice president at GuardHat, Inc., discuss how their companies’ wearable products track workers’ locations, enable easier communications, and alert workers of dangerous conditions.

“Everyday 14 workers don’t come home from work,” Schlander said. “We make the invisible visible.”

The conference was capped off by the announcement of BuiltWorlds’ Project Technology Challenge winner, which was chosen by an experienced group of judges. Bobby Goodman, the co-founder of Truss announced Colas’ solar panel roadway as the winner of the competition. The project will line the existing surface area of roads with thin solar panels to produce more sustainable energy.

Moving forward, there is a lot to be excited about in the construction industry. If leaders keep pushing forward and striving for innovation as Conlon encouraged in the keynote, the built industry will certainly continue to become a safer, smarter place and yield amazing results.

Note: This first appeared on BuiltWorld’s website and can be viewed here.

Why Data Privacy Just Got Serious for American Websites

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By Bekkah Anderson, Art Unlimited.

We have seen pretty much every app developer or corporate business send us an email saying they have recently updated their privacy policy. We’ve even seen those new annoying pop-ups telling us they have cookies, but now, consumer data rules are hitting your business.

As a business owner, is data privacy something to think about?

Two months ago, many people were saying, “Naw, just change your settings to block other countries from viewing your website.” But since California rolled out their own data privacy rules on June 28th, 2018 via the California Consumer Privacy Act, this isn’t something to sneeze at. As we start to see more initiatives to protect Americans’ privacy, big data should respond accordingly.

What do I have that could be considered private information?

You might not think you have any “big data,” but if you have a list of past customers, newsletter subscribers, a mailing list, online payment options, or use Google Analytics, you technically have possession of data that has privacy rights. Some privacy rights have always been out there, but most businesses had to make the ethical choice to use the information at their discretion because enforcing compliance on every business was obnoxiously hard for anyone to do.

Caveat: Unless one of two things happened to you that got people worked up:

  1. You had a ton of people you were contacting without permission that all decided to complain together and make a class action lawsuit against you.
  2. You got hacked and all of your customer data was stolen

Most of the rules for the new data protection, honestly, just made good marketing sense. Such as, if you send a previous customer 27 emails in one day, you’re going to get marked as spam and email providers will block you. This also has probably happened to you if you tried to include 60 people in the same email and you accidentally locked down your email account.

What can I do to ensure I’m compliant with the 2018 California Consumer Privacy Act?

Step 1: Ensure you have an updated privacy policy that clearly lays out how you use the data such as (but not limited to):

  • If you do remarketing with this data
  • If you keep their data to contact them later with promotional content
  • If you sell their purchase habits to a 3rd party provider
  • If you record their device location
  • If you track their last click to leave your website
  • If they like your page on Facebook
  • If you share their contact information with any of your affiliates in order to target users better
  • If you collect their information to use for marketing purposes via sweepstakes, trade shows, or drawings (or any other paper form)

The list could just keep going. Anything that collects information about your users on your website should be listed in your privacy policy or anyone who has access to this information should be listed. If you do it, name it in your privacy policy. You should probably get this reviewed by your legal adviser as well to make sure it has everything.

Step 2: Clearly provide an opportunity for customers to “opt-out” of how you are using the data

Website users now have the right to request that you stop collecting their data, and you need to make sure this option is provided loud and proud.

Tip: be careful with how your program your pop-up though, especially on mobile. If all your users can see is a pop up that blocks your homepage navigation on mobile, it could affect your ranking because of a poor user experience.

Step 3: Have a process for actually following through on the users that request to be removed from your data uses.

This is where my heart hurts for business owners because this is rarely enforced well. If you say you’re going to stop talking to them after they ask you to, ACTUALLY DO IT. In the past, I just marked you as spam, but now (if I was a California resident) I could just report you to the Attorney General’s office or go after you with a personal lawyer. Have a process the thoroughly removes their information from your system and documents when the user requested to be removed.

Step 4: Don’t target people under the age of 16 unless they have specifically given you permission to or their parents have agreed to consent (if under the age of 13).

Bottom line: You have to disclose how it’s used, who has access to it, and how users can choose to not be a part of the data.

Having a data control officer who knows where the information is, where it’s going, and how it can be removed is good to have for your business. The more you know, the safer you can make your business for your customers.

What happens now if I accidentally do something I shouldn’t with customer data?

Under the new California laws, you could have to pay a civil penalty of $7,500 per incident AND pay for the cleanup/recovery of any person that had actual damages affect them OR pay out $750 a person for the violation to their privacy (whichever is a larger payout).

How long do I have before I need to make these changes?

The California Consumer Privacy Act unleashes its fangs of consequences for non-compliant business owners in 2020. You have some time to start planning your implementation strategy. Don’t get nervous, but have a clear plan of action steps to get you to where you need to be. It’s also important to keep an eye on the changes that might happen to the data rules in the months ahead. If the laws get extended to other states, there might be some new changes that make things more detailed as to certain industry or specific platform compliance.

I don’t do business in California: Do I still need to change my privacy policies?

For the present, yes and no, if you want to block your website from being searchable by any of your customers within California you could just avoid this all together….But it’s going to limit your reach, hurt your ranking ability, and if some of your customers have a beach home in California, you might be losing some of your client base because they can’t find you.

More Data Privacy Rules Are Inevitable

No matter how much money Amazon and AT&T pump into lobbyists, the passing of new laws usually has a domino effect in American legislature. If it works out nicely for California, you can expect it to either start rolling out in your state soon, or becoming a federal initiative.

We’ve already seem rumblings in Washington to push this into a federal compliance law. So, it’s always better to start being privacy complaint sooner rather than deal with the consequences of doing it later. Rushing things in the last minute to avoid penalties is never a fun spot to be in as a business. Plus, who wouldn’t want to gain a higher level of trust with customers by being respectful of their data?

Note: This article first published on Art Unlimited’s website and can be viewed here.

Photo credit: Markus Spiske on Unsplash

3M™ Smog-reducing Granules Harness the Power of the Sun to Improve Air Quality

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Enabling asphalt shingles and other residential and commercial granulated roofing materials to become smog-fighting surfaces.

St. Paul‚ Minnesota–(BUSINESS WIRE)–At 3M, we use science every day to improve lives and help solve society’s toughest challenges. We like to imagine a world where all communities are safe, healthy and thriving—where increased energy efficiency, reduced greenhouse gas emissions and access to clean air and water enhance human health at home and at work. Still, nearly four in ten Americans currently live in counties with unhealthy levels of ground level ozone or particle pollution.1 Since reducing air pollution remains critical to public health,2 3M is addressing this environmental challenge by creatively applying science to help remove smog3 and improve the air we breathe.

The 3M Industrial Mineral Products Division recently launched 3M™ Smog-reducing Granules to help remove smog pollution (nitrogen oxides or NOx) using roofing shingles. Integrated throughout a shingle’s surface, 3M’s roofing granules are designed with a specialized photocatalytic coating applied to the base mineral. The specialized coating on the granule is activated by the sun’s UV rays, while blending inconspicuously into various shingle color combinations. As sunlight hits the shingles containing the smog-reducing granules, radicals are generated and transform nitrogen oxide gases into water-soluble ions improving air quality. This smart solution for pollution mitigation can help communities contribute toward their NOx emission reduction efforts.

“3M is leading the way with roofing technology solutions for improving environmental impacts on human health and welfare,” said Frank Klink, senior laboratory manager, 3M. “The roofing granules are a first for residential asphalt shingles. The new 3M granules will help roofing manufacturers develop high quality, aesthetically-pleasing shingles that can turn any roof into an active smog reducing catalyst, essentially becoming smog’s worst enemy.”

To prove out the technology, 3M submitted granule and shingle samples to Lawrence Berkeley National Laboratory for evaluation. Performance testing occurred using challenge gasses in a reaction chamber. Downstream of the system, NOx concentrations were recorded in real time, prior to, during, and after UV illumination. The testing validated the efficacy of 3M’s photocatalytic materials in reducing smog and contributing towards air purification.

“We view smog-reducing technology, embedded into mainstream roofing materials, as a great step forward in addressing air quality and climate concerns,” said Jonathan Parfrey, founder and executive director of Climate Resolve, a U.S. non-profit organization focused on local solutions to global climate change.

Learn more about 3M’s commitment to using science for the greater good at www.3m.com/sustainability.

References:
1 State of the Air ® 2017. American Lung Association. Retrieved from www.lung.org/assets/documents/healthy-air/state-of-the-air/state-of-the-air-2017.pdf.

2 Health Effects of Ozone and Particle Pollution. (2017). American Lung Association. Retrieved from www.lung.org/our-initiatives/healthy-air/sota/health-risks/.

3 Smog, Soot, and Other Air Pollution from Transportation. (2017). Environmental Protection Agency. Retrieved from www.epa.gov/air-pollution-transportation/smog-soot-and-local-air-pollution.

About 3M
At 3M, we apply science in collaborative ways to improve lives daily. With $32 billion in sales, our 91,000 employees connect with customers all around the world. Learn more about 3M’s creative solutions to the world’s problems at www.3M.com or on Twitter @3M or @3MNews.

3M is a trademark of 3M Company. All other trademarks listed herein are owned by their respective companies.

 

3M™ Smog-reducing Granules Harness the Power of the Sun to Improve Air Quality

Posted on

Enabling asphalt shingles and other residential and commercial granulated roofing materials to become smog-fighting surfaces.

St. Paul‚ Minnesota–(BUSINESS WIRE)–At 3M, we use science every day to improve lives and help solve society’s toughest challenges. We like to imagine a world where all communities are safe, healthy and thriving—where increased energy efficiency, reduced greenhouse gas emissions and access to clean air and water enhance human health at home and at work. Still, nearly four in ten Americans currently live in counties with unhealthy levels of ground level ozone or particle pollution.1 Since reducing air pollution remains critical to public health,2 3M is addressing this environmental challenge by creatively applying science to help remove smog3 and improve the air we breathe.

The 3M Industrial Mineral Products Division recently launched 3M™ Smog-reducing Granules to help remove smog pollution (nitrogen oxides or NOx) using roofing shingles. Integrated throughout a shingle’s surface, 3M’s roofing granules are designed with a specialized photocatalytic coating applied to the base mineral. The specialized coating on the granule is activated by the sun’s UV rays, while blending inconspicuously into various shingle color combinations. As sunlight hits the shingles containing the smog-reducing granules, radicals are generated and transform nitrogen oxide gases into water-soluble ions improving air quality. This smart solution for pollution mitigation can help communities contribute toward their NOx emission reduction efforts.

“3M is leading the way with roofing technology solutions for improving environmental impacts on human health and welfare,” said Frank Klink, senior laboratory manager, 3M. “The roofing granules are a first for residential asphalt shingles. The new 3M granules will help roofing manufacturers develop high quality, aesthetically-pleasing shingles that can turn any roof into an active smog reducing catalyst, essentially becoming smog’s worst enemy.”

To prove out the technology, 3M submitted granule and shingle samples to Lawrence Berkeley National Laboratory for evaluation. Performance testing occurred using challenge gasses in a reaction chamber. Downstream of the system, NOx concentrations were recorded in real time, prior to, during, and after UV illumination. The testing validated the efficacy of 3M’s photocatalytic materials in reducing smog and contributing towards air purification.

“We view smog-reducing technology, embedded into mainstream roofing materials, as a great step forward in addressing air quality and climate concerns,” said Jonathan Parfrey, founder and executive director of Climate Resolve, a U.S. non-profit organization focused on local solutions to global climate change.

Learn more about 3M’s commitment to using science for the greater good at www.3m.com/sustainability.

References:
1 State of the Air ® 2017. American Lung Association. Retrieved from www.lung.org/assets/documents/healthy-air/state-of-the-air/state-of-the-air-2017.pdf.

2 Health Effects of Ozone and Particle Pollution. (2017). American Lung Association. Retrieved from www.lung.org/our-initiatives/healthy-air/sota/health-risks/.

3 Smog, Soot, and Other Air Pollution from Transportation. (2017). Environmental Protection Agency. Retrieved from www.epa.gov/air-pollution-transportation/smog-soot-and-local-air-pollution.

About 3M
At 3M, we apply science in collaborative ways to improve lives daily. With $32 billion in sales, our 91,000 employees connect with customers all around the world. Learn more about 3M’s creative solutions to the world’s problems at www.3M.com or on Twitter @3M or @3MNews.

3M is a trademark of 3M Company. All other trademarks listed herein are owned by their respective companies.

 

Roofing Technology Think Tank (RT3) Exploring the Future of Roofing

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The question that keeps presenting itself in every corner of the roofing industry is how are we going to hire and retain the labor we need to keep our industry strong? It is a question that is explored in every roofing association, roofing company, manufacturer and distributor. How are we going to attract talent?

A group of industry thought-leaders came together in the spring of 2017 to try and find solutions for this critical issue with a focus on how technology could make the difference. The Roofing Technology Think Tank (RT3) was started to focus on research and dissemination of technology information that could make a difference not only with attracting and retaining talent but also improving the professional reputation of the roofing industry.

“RT3 is a consortium of thought leaders exploring emerging technology solutions for the roofing industry,” says Heidi J. Ellsworth, one of the founders and current directors of RT3 and a partner with RoofersCoffeeShop.com. “As a group we believe we can develop the atmosphere to inspire learning and networking that will bring important technology into our industry. We are striving to provide critical information about innovative technology and solutions for roofing contractors by bringing together progressive and disruptive expert solutions that can help build the professionalism and appeal of the roofing industry.”

RT3 is committed to finding innovative technology solutions to be used within the roofing industry by enabling ongoing thought leadership and insights from progressive leaders both inside and outside the roofing industry, along with identifying practical resources for implementing potential solutions successfully. The organization is encouraging and enabling roofing contractors to embrace technology as they seek to grow their businesses. With a commitment to disseminating technology advancement information, RT3 believes that technology is one of the top solutions for the labor crisis.

“The next generation is looking to use their technical skills in new ways and the roof is a prime area for innovation,” stated Tom Whitaker, CEO of Harness and a director on the RT3 Board. “Most of our U.S. workforce already use an iPhone and/or tablet daily for their personal life, why would they not want to use them in their work life? We have the opportunity for our labor force to utilize the power of mobile devices on the roof for documentation and education. We need to make it a part of all rooftop systems.”

“The move to robotics on the rooftop is happening,” said Steve Little, Head Coach at KPost Roofing & Waterproofing in Dallas, Texas and an RT3 Director. “At KPOST, we are already incorporating machines on the roof that are more robotic then ever before. Our work crews are learning how to maintain the machinery on the roof while giving even more attention to the details. It is part of the evolution of the roof and incredibly important.”

RT3 was formed to act as a conduit for curating knowledge on technologies that can help roofing contractors and the roofing industry overall. The group has grown from twenty founding members to over sixty. With a board of six directors, both directors and members work to successfully accomplish the objective of supporting the advancement of the adoption of technology within the roofing industry. According to its mission statement, “Roofing Technology Think Tank (RT3), is a consortium of thought leaders exploring emerging technology solutions for the roofing industry, striving to inform contractors by bringing together progressive and disruptive solutions that help build the professionalism and appeal of the roofing industry,”

The think tank meets six times a year, four virtually and two live. Past live meetings included tours of Georgia Tech, BuiltWorlds and the U.S. Capitol. Future meetings will continue to be held at innovative locations that will help enlighten the group on progressive technologies that can make a difference in the roofing industry. “The live meetings have been instrumental to our learning curve,” said Ken Kelly of Kelly Roofing, Naples Florida and an RT3 Director. “The opportunity to see what other trades and the construction industry as a whole are doing is key to us curating information and not wasting time recreating the wheel.”

“It is about education and the initiative to understand and then disseminate innovative technologies into the roofing industry,” continued Ellsworth. “The dissemination portion is just as important as learning about modern technologies. If we cannot adequately share the information, then we will miss a key part of our mission as a think tank.”

To that end, RT3 partnered early on with BuiltWorlds, SmartBrief and RoofersCoffeeShop.com to share information from the think tank and its members. “We need to share the information that we are bringing in and our partnerships have been critical,” stated Trent Cotney, CEO of Cotney Construction Law and a RT3 Board Member. “As part of our incorporation, we looked to other groups who use technology effectively and have proven digital audiences that we could tap into. It has been very effective so far.”

As part of the RT3 mission, the next prime initiative is to launch an online solution directory on the RT3 website. “The solution directory is a place for all technology services or providers to share their technology,” continued Whitaker who developed the directory and website. “We want the industry to visit the site and provide reviews on the technologies. It is the only way we will truly get industry-specific feedback.”

Future meetings will continue to be held at innovative locations that will help enlighten the group on progressive technologies that can make a difference in the roofing industry. The goal is to learn, understand and then disseminate new technologies into the roofing industry. One of the ways to attract the new generation and a diversified labor force is to incorporate the use of technology including robotics, software, cloud solutions and cutting-edge technologies that we are not even aware of yet.

Josey Parks, RT3’s Workforce Development Task Team Chair, recently announced a new millennial toolkit. “We want to help contractors attract millennials, but it is about understanding what they are looking for in a career,” stated Josey Parks, CEO of Metal Roofs of Texas. “Technology is key, but it is also about culture. The two go together and what the next generation is looking for is commitment to its employees. This group of thought leaders that are a part of RT3 are bringing so much more than just information about technology, we are exploring how technology can create a culture of success for us as a trade.”

“The next generation of millennials will demand the use of technology, if we want to compete for talent as an industry, we will need to create an appealing workplace,” confirmed Karen Inman, COO of Antis Roofing out of Orange County, CA. “With a dwindling workforce, we need to be on the front end of recent technologies that will automate the rooftop. Labor is just one of the urgent business problems that can be addressed with these types of progressive ideas.”

“We are encouraging everyone to visit our website at www.rt3thinktank.test, sign up for the RT3 SmartBrief e-newsletter, follow the blogs, review the companies in the solution directory and if interested, apply to join,” confirmed Karen Edwards, communications and engagement leader for RT3 and owner of Casimir Group. “This is the type of organization that brings on change and we want to invite the industry to be involved.”

Photo by Eddie Kopp on Unsplash

Using social media to market your roofing business

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By Heidi J. Ellsworth.
As roofing professionals, many contractors look at Facebook, LinkedIn and Google+ as something from another planet. But contractors are finding that going forward social media will be one of the most important tools in their marketing program.

Upfront, don’t try to conquer all social media at once. There are some trends that are helping contractors decide where to start. It really depends on your type of business. For residential contractors, Facebook continues to grow in popularity. It is a great referral tool, letting your customers speak for you.

There are some great partners already on social media that can help jump start your efforts. One organization for residential contractors that has taken a unique and altruistic approach to social media is No Roof Left Behind (NRLB). This organization was started by Jay and Dena Elie of Ridgecon Construction with the vision that by working to provide help to those in need they would be able to help their business too.

“It is really about everyone winning,” stated Jay Elie, president of No Roof Left Behind. “We wanted to understand social media but we also wanted to help our community. Living in Detroit there is a lot of need. We were able to combine the two and have seen extreme success.”

Now, NRLB has been sharing their success with contractors across the country teaching them how to leverage the promotional value while also helping their local communities. And for the residential roofing contractors, that is the true power of social media, creating buzz and interest in your own community. Facebook continues to drive that success.

For commercial contractors, many have found better opportunities on Linked In. Linked In is a professional, networking website that allows contractors to connect with other businesses, facility managers and property owners. It is a great way to offer educational articles from manufacturers, technology providers and distribution. Showcasing successful and difficult projects along with awards will only verify and build a strong reputation.

The site is also an amazing research tool. Take the time to look through Linked In locally and see who can become a contact. Read the articles that are being posted. Join the same groups that your potential customers are a part of. It is just the type of business intelligence that can make a huge difference for that next commercial bid.

As noted, don’t leap into too many social avenues at first. In all honesty, depending on your business there are several that you may never be involved in. But, one medium that is becoming critical for not only social media success but for website search engine optimization is Google+. Google+ is a social networking site owned and operated by Google, Inc. Google is giving Google+ content a higher ranking than the websites that have similar content. Google+ is indexed immediately for search. So whatever avenue you choose – Facebook or LinkedIn – take a few extra minutes and post your content in Google+ also. It will also help to register your business with Google+ Local in addition to other online directories.

“Google Plus is imperative,” says Vickie Sharples, owner of Roofers Coffee Shop, an online community for roofing professionals. “It is amazing for Search Engine Optimization. Basically, when you post in Google Plus you are hitting the top of Google searches. Creating strong content is the key.”

“You need to do a couple key things every day,” continued Sharples. “A great practice is to get your sales team to take pictures with happy customers, with approval of course, and post it. It makes it personal. If the homeowner is willing to let you post to their Facebook you have instant referrals.”

Sharples, who has seen great success with www.rooferscoffeeshop.com and supporting the site through social media, has gathered some key items that can make a large difference when it comes to social media success.

  • You need interesting content and the best content a contractor can find is in the everyday things their company already does. First, think about the questions people ask when they phone in or write a post on that question. Just as you answered a question to your caller you are answering a question for your social friends.
  • Among the most interesting things are photos and the king of all content is video. You don’t have to be Steven Spielberg and please don’t make it long, but almost anyone can shoot a video with today’s technology. Send your employees to work with a camera.
  • Use a photo or video to show how you put paper under your truck to prevent oil leaking on a client’s driveway. Show how you care about your client’s safety by putting cones behind your trucks. Show a unique item from a roof that your team worked on and what is causing leaks. This is your chance to talk about your company values through photos.
  • Remember that people don’t want to hear from “You” on how great your business is, they want to hear from past customers. They want to hear from others that your company offers high quality that it stands behind. Post testimonials and encourage happy customers to give the company a nice review and then share it.

These are all good content ideas that you generate every day without realizing it. Interactive content to spur active responses is key but it is also important to let current and past customers know you are on social media. As they “Like” your company, word spreads that, in turn, not only makes the telephone ring but increases your social media presence.

Social media is all about sharing what you already are doing well. Traditional marketing can be very expensive. Social media offers the opportunity to send a message out to the public in a new way that is currently highly regarded. Social media marketing brings them to you and all it costs is a little time.

Photo by Freestock.org on Unsplash.

How Predictive Analytic Technology Can Grow Your Roofing Business

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By Tony Agresta, Vice President of Marketing, Nearmap

 

Predictive analytics is not new, it’s been used by marketers for many years. It is simply using historical data on response or performance to determine who is most likely to buy a product or respond to a promotion. For example, cataloguers would take a sampling of data, send out a mailing and track who responds. The more data they had about the people such as income, age, interests, prior buying history, the better they could predict future buying behavior since the responders and non-responders could be modeled.

By scoring and modeling the data, a company could focus their dollars and marketing efforts on the people who scored highest and were determined to be the most likely to buy. Rich, accurate models leverage robust data sets.   That same concept can be applied to roofing, using modern technology, to determine the properties most likely to need roofing services.

Many roofing contractors today already understand the value that high-resolution aerial maps bring to their business. The images provide a lot of data about a property that satellite imagery cannot. For instance, using freely available satellite imagery, it’s not easy to tell the difference between a solar panel or a skylight on a roof, and it can be hard to tell what type of roofing material is on the property.

With higher-resolution aerial maps, contractors can review properties, see the type of roof, whether there are skylights, solar panels, outbuildings, the presence or absence of trees, and can even look back over time to see how the roofs may have changed.   High-resolution aerial maps provide the detail needed to classify features of the property and the grounds.  Just the way the cataloguers could use sample data to differentiate responders from non-responders or multi-product buyers from single product buyers, aerial maps can be used to create data sets that classify type of roof and other features.

When machine learning algorithms are applied to this new source of data, users can automatically detect which properties have skylights, or solar panels or missing shingles. It could detect the pitch and potentially the type of roof material. Then the algorithm could store all those attributes in a database. The database is important because now you have data about all the properties in an area that can be queried.

Querying the database would allow a contractor to ask for only properties that meet certain criteria to be returned. Perhaps you want roofs of a certain size, or ones that appear to have damage, or only want to look at roofs with asphalt shingles. You no longer must spend the time manually scanning through images of properties, the algorithm does it for you.

By assigning scores to certain characteristics and using artificial intelligence and machine learning, the database can deliver a list of leads that are prime candidates for a new roof. This allows you to strategically deploy your sales team to the homes that score the highest, rather than walking a neighborhood knocking on every door.  Companies providing aerial maps are applying machine learning to vivid imagery. They are refining the algorithms, building accuracy into the models and making the resulting data available to roofers to help drive their business faster.