Tag: <span>Roofing</span>

RT3 Special Webinar #3: This Week’s Buzz – Legal Updates, Connecting to Community & Special Message from NRCA Chairman of the Board Nick Sabino

 

Legal Expert: Trent Cotney, Cotney Construction Law

  • What’s the latest from a legal perspective and what should contractors be doing to protect themselves?

Manufacturing Expert: Josh Kelly, OMG Roofing Products

  • A roofing industry manufacturer’s perspective and update

Residential/Commercial Roofing Expert: Brad Beldon, Beldon Roofing.

  • Keeping everyone informed and social distancing as a contractor

Philanthropic Expert: Charles Antis, Antis Roofing

  • Contractors supporting their community
  • Leadership in crisis

Special Guest: Nick Sabino, Deer Park Roofing and NRCA Chairman of the Board

  • How NRCA is helping contractors
  • Industry update

 

RECORDING – RT3 Special Webinar #2: This week’s buzz and tactics for running your virtual roofing business

The Roofing Technology Think Tank (RT3) hosted their second webinar in its special series geared toward helping contractors successfully navigate running their businesses during the Coronavirus pandemic.


Topics include:

Commercial Roofing Technology Expert: Michelle Boykin, Rackley Roofing

  • How Rackley Roofing made their commercial roofing company 100% virtual and an update on how the first full week went

Residential Roofing Expert: Ken Kelly, Kelly Roofing

  • Technology that allows us to work from home and handling employee pay while at home
  • Securing materials for emergencies and for when things open up again
  • Leadership tactics and keeping employees focused and calm
  • Budgeting and cash preparation
  • Where I’m getting my information to make good decisions from

Commercial Roofing Expert: Steve Little, KPost Roofing & Waterproofing

  • Business and financial perspective
  • Update on the government programs and what he’s hearing from manufacturers and the industry

Marketing Expert: Anna Anderson, Art Unlimited

  • Google changes and opportunities with new NextDoor tools, renegotiating contracts for cost savings
  • Digital compliance, remote tools and virtual portholes

Sales Expert: Ryan Groth, Sales Transformation Group

  • How the market is responding overall to their efforts, in lockdown markets and non-locked down markets.
  • Best practices for sales leaders transitioning to virtual management
  • The technology and methods being used for prospecting and conducting sales appointments

If you missed the first webinar in the series, you can watch the recording here.

RT3 Members to attend and participate in Diversity & Inclusion Forum

Having a strong record of diversity, equity, and inclusivity is critical to attract top talent, so make plans now to attend the inaugural Diversity + Inclusion Forum on Tuesday, April 21, 2020 at the Washington Marriott Wardman Park.

Brought to you by the National Roofing Contractors Association, National Women in Roofing and the California Hispanic Chambers of Commerce, the Diversity + Inclusion Forum 2020 will help you identify ways to engage underrepresented groups, develop resources to increase your cultural competency, and educate you on why supporting diversity and fostering a culture of inclusion is a business imperative to strengthen your workforce.

During the event, dynamic industry leaders and stakeholders will discuss sustainable strategies for advancing diversity and inclusion and share best practices on how to effectively lead in a diverse and inclusive culture. Throughout the day, you also will have the opportunity to meet and network with fellow roofing and industry professionals from across the U.S. who also are striving to achieve inclusive, culturally diverse and competent workforces.

9:30 a.m. -Registration/Networking Coffee

10 a.m. -Welcome and Overview of Day

  • National Roofing Contractors Association (Reid Ribble)
  • National Women in Roofing (Jennifer Stone)
  • California Hispanic Chambers of Commerce (Julian Canete)

10:30 a.m. – Why Inclusion and Diversity are Essential to Foster High Performing Teams

High-performance teams that advocate for diversity and inclusive behaviors and include a diversity of age, gender, race and ethnicity, or geographic and national culture, allows the company to better serve its consumers. In addition to a mixture of age, gender, and cultural backgrounds, “cognitive” diversity, which is mixing people together with different thinking styles, habits and perspectives, often allows teams to achieve better outcomes and become much more multidisciplinary. Learn how collaboration becomes a tool to access your company’s ‘why’ in more distinctive and boundless ways, ultimately aligning you both internally and externally with your customers.

Presenter: Leah Maguire, Vice President of Inclusion and Diversity, Owens Corning, Toledo, Ohio

11 a.m. – Why Equity, Inclusion and Diversity Matter to Your Business’ Bottom Line

Diverse and inclusive workplaces ultimately impact the bottom line in numerous ways. Diversity supports business performance by helping companies generate unique ideas that can improve the quality of decision making. And, individual identities shape how people experience, learn, and perceive the world, which is then reflected in the different perspectives and skillsets they bring. Our speaker will share how this new source of insight and talent sparks creativity and leads to the formation of new ideas, which ultimately helps businesses progress.

Presenter: Julian Francis, President/CEO, Beacon Building Products, Herndon, Va.

11:30 a.m. – Eliminating Barriers: Building Diverse and Inclusive Organizations

In today’s extremely competitive yet socially conscious business environment, one of the best ways to sustain an innovative organization is to create an inclusive and diverse organization. When a company creates a culture that celebrates diversity and inclusion, they are often faced with barriers within and outside their organization. This session will discuss what some of those barriers can be, how to overcome them, and how to ensure that efforts are maximized.

Presenter: Julian Canete, CEO, California Hispanic Chambers of Commerce, Sacramento, CA

Noon – Luncheon/Keynote Speaker(s), Congresswoman Cathy McMorris Rodgers (R-WA) (invited)

1 p.m. – Leading in a Diverse and Inclusive Culture – Industry Panel

Leading in a diverse and inclusive culture gives you deeper insights into yourself, your team, and the benefits of inclusion at all levels in your organization. Panelists will share best practices, as well as insights and strategies to develop competencies and get tools to create an environment fueled by engagement and innovation.

Panelists:

Mardee Billingsley, Executive Vice President, Tremco Roofing & Building Maintenance, Beachwood, Ohio

Leo Ibarra, Vice President, Blue’s Roofing Co., Milpitas, Calif.

Sherri Miles, President, Miles Roofing Inc., Chesapeake, Va.

James Thomas, President/CEO, Topps Products, Canton, Miss.

Elizabeth Walters, Marketing & Business Operations Manager, Derbigum Americas Inc., Kansas City, Mo.

Heidi Ellsworth (moderator), President, HJE Consulting, Camp Sherman, Ore.

2 p.m. -Takeaways/Networking Mixer

2:30 p.m. -Register/Check-in—Roofing Day in D.C. 2020

3 p.m. – Opening Program—Roofing Day in D.C. 2020

Get more information or register online here.

RT3 board members featured in State of the Industry Report

By Karen L. Edwards.

Each year, Roofing Contractor magazine partners with Clear Seas research to conduct a survey and report on the state of the roofing industry to identify trends and issues facing the industry.  The survey collected responses from 197 roofing contractors throughout the country. 86 percent of the respondents were male, with an average age of 50 and median revenue was between $1 million and $1.9 million, according to the RC State of the Industry Report summary.

Roofing Contractor reported that both commercial and residential contractors expect sales volumes to increase in 2020 and expect that trend to continue over the next few years.  They all noted that labor was still a concern and many are using referrals and referral bonuses to attract and retain talent.

Technology was a main focus in the report, as new tech is emerging that can help contractors do more with fewer workers and work more efficiently and profitably. The survey showed that the most used technologies are cloud services, computing and drones. Software that is the most used ranked as follows: estimating (55%), enterprise/accounting (46%) and aerial measurements (44%). At RT3, we think those numbers are going to continue to grow.

Roofing Contractor turned to RT3 board members for their thoughts on technology in the industry.  Board member Anna Anderson shared that, ““Building envelope measurement is widely used, drone services are now common, but the true value is when all of these tools to connect with each other…. through open application programming interfaces.”

The survey also showed that of the 26 percent of respondents using drones, the majority are using them for before and after photos and videos.  Others were using drones for inspections, measurements and thermal imaging. RT3 board member Ken Kelly told Roofing Contractor magazine that, “We are seeing the use of aerial imagery not only become adopted throughout the entire roofing industry, but the number of uses and benefits are really bringing value. As this technology is just now reaching critical mass, it’s likely more innovation will continue to revolutionize the industry.”

Tom Whitaker shared that RT3 members are excited about augmented reality, telling Roofing Contractor that “augmented reality headsets and communication apps represent the best opportunity to leverage the experience of older workers to train and manage a new generation.”

Contractors also indicated that they are not interested in adopting robot technology into their business. That is interesting because anyone using an automatic welder on the rooftop or a Mini-Macaden® machine is already using a form of robotics.

Steve Little says that with the labor shortage, companies are going to have to embrace technologies that help them become more efficient, saying “streamlining rooftop administrative and labor processes is top priority.”

You can read the full State of the Industry article here

But will it leak? An interesting look at installing a new Tesla roof

By Karen L. Edwards.

California homeowner Kyle Field’s house burned in 2017 and for the rebuild, he knew that he wanted to install Tesla’s Solarglass Roof.

To start the process, Kyle made a $1,000 deposit to reserve the roof and was excited to learn that he had been accepted into the pilot for Tesla’s new home program.  His home became one of the first new-construction homes to receive the Solarglass version 2 roof.

Kyle works for CleanTechnica, a clean energy website that reports news, reviews and analysis related to the clean tech industry, so he was very interested in documenting the entire process from start to finish. He does acknowledge that Tesla’s newer version 3 is larger and easier to manufacture and install.   He and his builder worked directly with Tesla to scope the system. What is unique about the tiles is that Tesla is able to scale the system up or down by the number of photovoltaic tiles used. To scale down, they simply use non-producing glass tiles.

The Tesla project leader for Kyle’s installation worked directly with his builder to coordinate the installation timing and to communicate what their electrical needs were. Because Kyle chose not to have natural gas in the home, he wanted to get as much output from the system as possible. Solar tiles were installed on the north-, south-, east, and west-facing roof planes, not an ideal way to maximize production but for his situation it made sense.

His home has two stories, so the upper roof was installed several weeks ahead of the lower roof. Once the stucco is installed on the house, the Tesla team will return to finish the installation, connect inverters and install the Tesla Powerwalls that store the energy.

While the upper roof was being installed, Kyle got onto the roof to record a video of the installation. He shows up-close footage of the Solarglass tiles with the PV and the ones without as well as shares a look at how the tiles are attached.

Tesla believes that its Solarglass Roof is cheaper than the cost of a regular roof plus the cost of energy over a span of 25 years. But the question remains – how well will it perform when it comes to protecting the home from the elements?

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Source: RoofersCoffeeShop.

Image Credit: Chuck Field

RT3 Supports Roofing Day in D.C. 2020, Encourages All Industry Stakeholders to Participate

All roofing industry professionals are invited to come together in Washington, D.C., to elevate the image of the industry and share the message with lawmakers on Capitol Hill.

Roofing Day in D.C. 2020 is presented by the National Roofing Contractors Association and will take place April 21-22. All roofing professionals are urged to participate and consider bringing one or more employees.

“Help us demonstrate the depth of talent and diversity in our great industry,” says Reid Ribble, NRCA’s CEO. “2020 is an election year, and it is especially critical and important for you to participate in Roofing Day in D.C. 2020.”

Roofing Day in D.C. brings together roofing contractors, distributors, manufacturers and other industry professionals from throughout the U.S. to voice the industry’s priorities to Capitol Hill. It is crucial members of Congress see roofing professionals and hear about the critical issues facing the roofing industry.

Professionals from all segments of the roofing industry will come to Washington, D.C., to discuss the most important legislative issues affecting the roofing industry, including solutions to workforce shortages. The Marriott Washington Wardman Park is the host hotel. Early-bird registration for Roofing Day in D.C. 2020 is $95 for company representatives, and NRCA is offering a special registration rate of $35 for roof system installers through Feb. 29, 2020.

For more information about Roofing Day in D.C. 2020, contact Duane Musser, NRCA’s vice president of government affairs, at (202) 400-2592 or dmusser@nrca.net or visit www.nrca.net/advocacy/roofingday.

About NRCA
NRCA is one of the construction industry’s most respected trade associations and the voice and leading authority in the roofing industry for information, education, technology and advocacy. It represents all segments of the roofing industry, including contractors; manufacturers; distributors; architects; consultants; engineers; building owners; and city, state and government agencies. NRCA’s mission is to inform and assist the roofing industry, act as its principal advocate and help members in serving their customers. NRCA continually strives to enhance every aspect of the roofing industry.

For information about NRCA and its services and offerings, visit www.nrca.net.

RT3 member Kelly Roofing donates material and labor for new roof

Protecting Naples roofs with care, consistency, innovation and using expertise for the good of hurricane survivors.

Kelly Roofing, a roofing contractor dedicated to serving their industry and state with care, consistency and communication, gives away a free roof to a local family in need every holiday season.

This holiday season, Gloria and her family were chosen because of her financial struggles after her husband abandoned her 12 years ago, leaving her with three mouths to feed. To provide for her family, Gloria engages in multiple activities to improve her income and cut down the costs of living. Overall, Gloria is a hardworking and dedicated single mother. More importantly, Gloria believes deeply in God and seeks His guidance in her life.

Other than Gloria’s financial troubles, there is a hole in her bedroom ceiling due to a consistent roof leak. Unfortunately, her insurance company declined her claim stating the roof only required repair and then dropped her because the deductible was more than a standard repair. With several attempts to repair the roof on her own, nothing seemed to work. When meeting her, it was found she had a tarp over the hole to prevent water from entering her bedroom.

Kelly Roofing partnered with Habitat for Humanity, ABC Supply, Owens Corning and many customers to provide a new roof for Gloria’s family. They are using shingles donated from Owens Corning, Woodgate and several other customers who share the same compassion. Donations from positive surveys given on Google and Facebook pages were also received to aid in the free roof replacement (https://www.kellyroofing.com/freeroof). Aside from the roof, they are working on funding a new bike for Gloria’s son to use to get back and forth to work.

Every year Kelly Roofing is blessed to be able to give a roof away. They always welcome partnerships from the local community, including satisfied customers through the Free Roof Project, Habitat for Humanity and other regional entities to provide free roof replacements to families in need. People wishing to help can also support this initiative by contacting Kelly Roofing.

Kelly Roofing is a family-owned company, serving Naples and the surrounding areas since 1972. Serving residential and commercial property owners with customer-forward thinking has been their goal from day one. All Kelly Roofing employees live by the core values of Care, Communicate and Consistency, allowing them to provide outstanding workmanship using the most advanced methods. To learn more about Kelly Roofing, go to http://www.kellyroofing.com.

Source: RoofersCoffeeShop. 

High-rise reroof project finds success with technology

By Karen L. Edwards.

Technology ensured the tapered polyiso system was accurate, kept the project on budget and provided daily progress photos for the owner.

The Regatta at Vanderbilt Beach provides a carefree lifestyle to the owners and residents of the luxury condominium community located in Naples, Florida. Just 700-feet from the white sands of the Gulf Coast, the units offer beautiful views of Vanderbilt Bay and are ideally situated for taking in breathtaking sunsets.

Owners want to enjoy the warm weather of southwest Florida as well as the amenities offered by the community. They don’t want to have to worry about whether the roof will protect their homes and what system is the best solution for the building.

That condo association turned to RT3 member Target Roofing & Sheet Metal for help. One of the Regatta’s high-rise condominiums needed it’s 15,000-square-foot roof replaced. Rast Bryant, sales manager at Target Roofing & Sheet Metal explained that they decided to install a complete GAF roofing system using GAF EnergyGuard PolyISO, Liberty SBS Base Ply, GAF Ruberoid Mid Ply and Ruberoid HW Plus Granule Fire Rated Cap Sheet.

The project had some unique challenges. The flashing on the existing roof extended 34 inches up the wall and the entire old system needed to be torn off, including nearly two feet of lightweight insulating concrete that would be replaced with an insulation system that provided better R-value and drained correctly.

Once they reached the deck, it was time for the EnergyGuard PolyISO to be installed. Rast said that putting together the layers of insulation was similar to putting a puzzle together since the pieces had to be tapered to the existing drainage system to ensure it is promoting positive drainage. “Technology wise, we used a computer software called The Edge Estimating Software to help us design a taper package that is not only the most cost effective but was designed to create the proper flow to the drainage systems,” Rast explained.

Once insulation was adhered to one another and to the deck, crews installed the first ply of the modified bitumen sheet. Once the cap sheet was torched down, granules were placed over the areas of bleed out to ensure optimal performance.

Target Roofing & Sheet Metal used technology to assist throughout the project. “We used our project management software to track the project as it progressed. This platform created daily progress photo reports for us to send to our customers, tracked our materials and labor to ensure we stayed on budget, and helped us determine what percentage of completion we were at in order to adjust our overall company project schedules accordingly,” said Rast. “This platform also tracks product and labor warranties, annual maintenance scheduling and more for post-job follow up.”

Watch a video recap of the project from start to finish.

Using free inspections to land more service business

By Jobba.

Over the last decade, RT3 member Jobba’s team has had the opportunity to work with thousands of successful roofing contractors. Not surprisingly, many of them have stated that their continuous growth was a direct result of increasing their service and repair work while also providing an exceptional customer service experience.

Recognize the Need for “Free”

These successful roofing contractors all understood one thing – that in order to have a steady pipeline full of prospects for their sales team and increase their service work, they needed to offer free, no obligation roofing inspections to get those customers in the door first.

Roofing companies that offer free inspections end up getting much closer to their potential customers – a lot faster. And, they are starting off the relationship on the right foot by positioning themselves as an advisor, identifying current and future problem areas on their roof right from the start.

It’s important to keep in mind that some activities that may currently be unprofitable can pay off in the long run if the customers are good long-term prospects. Sales efforts in 2019 will have a long-term impact on sales and profitability in 2020 and beyond.

Provide Detailed Inspection Reports

One of the ways to stand out from the competition is to provide a detailed roofing analysis report upon completion of the inspection. An Inspection Report instantly gives you more credibility and will also allow the prospective customer to make an informed decision on their roofing work – without having to set foot on the roof. These reports will provide the condition of the roof’s membrane, flashings, perimeter edge and fascia, expansion joint covers, pitch pockets and penetrations.

Inspection Reports should also indicate the exact locations in addition to describing and prioritizing the roof work needed (emergency vs. remedial) with any related costs and photos. These reports can also be used in preparing and submitting requests for warranty repairs.

Offer Ongoing Service Agreements

Your Inspection Reports should also ALWAYS be accompanied with an ongoing roof maintenance plan recommendation or Service Agreement which will maximize the capacity and longevity of their roof.
By offering customers ongoing Service Agreements, you create “sticky” relationships whereby customers stay loyal and continue to generate predictable revenue.

Consider offering a dedicated Service Agreement that includes a 2-hour emergency arrival time and locked-in rates that they can incorporate into their roof’s maintenance budget.

Get Ready for More Inspections

As the demand for your roofing inspections grow, you need to be able to manage them efficiently and offer an experience that keeps your customers happy. Here are some ways to be more efficient and profitable:

  • Follow-up with inspection inquiries ASAP as they may be requesting a free inspection from multiple companies in the same day.
    Track your inspection results and see how they measure up (i.e. how many new customers do your free inspections yield?).
  • Create a template for your Inspection Reports in which you can include photos, date stamps and canned recommendations for each deficiency.
  • Create a template for your Service Agreement in which you outline the various roof maintenance options you offer.
  • Store and track warranty information.
  • Go paperless by granting your customers online access to project management tools that help them track job progress, expenses, costs and historical information for budgeting and future reference.
  • Provide automated inspection and service/repair status updates via text or email.

Stay up to date on the latest roofing industry trends when you sign up for the RT3 Smart Brief e-newsletter. 

Source: Jobba